Online Sales Manager (Haravan/D2C Website)

MAIN RESPONSIBILITIES

1. Strategic Planning & Revenue Management (Channel P&L)

• Develop monthly, quarterly, and annual sales plans for the Haravan/Website channel in alignment with the Company's overall growth targets.
• Take full accountability for the channel's P&L (Profit & Loss): Operational budget, promotional costs (Promotions/Vouchers), advertising spend, and net profit margins.
• Formulate merchandising strategies: Product assortment, inventory control, hero products, new arrivals, and liquidation plans for aged inventory (Outlet/Clearance).

2. Operations & Haravan System Optimization

• Oversee all site interfaces, functionalities, campaign landing pages, and user experience (UX) on the Haravan platform.
• Manage product data: Product listing, categorization, and visual asset deployment (images/videos) in strict compliance with ANTA Global branding guidelines.

3. Conversion Rate Optimization (CRO) & Performance Marketing

• Collaborate closely with the Digital Marketing team to execute traffic-generating campaigns: SEO, Google Ads, Meta Ads, Affiliate, and Email Marketing.
• Build tracking dashboards and optimize key performance metrics: Traffic, Conversion Rate (CR), Average Order Value (AOV), Return Rate, and Cart Abandonment Rate.
• Design cross-sell/upsell scenarios and automated customer engagement workflows (Marketing Automation) on Haravan.

4. Fulfillment & Customer Service Management

• Oversee the end-to-end order fulfillment process.
• Manage return/exchange procedures and handle customer complaints originating from the Haravan channel.

5. Team Leadership & Reporting

• Train, assign tasks, and conduct monthly KPI evaluations for the Haravan E-Commerce team.
• Deliver periodic reports (Weekly/Monthly/Quarterly) to executive management on sales performance, campaign effectiveness, market trends, and competitor analysis.

JOB REQUIREMENTS

1. Education & Experience

• Bachelor's Degree or higher in Business Administration, Marketing, E-Commerce, Information Technology, or relevant fields.
• Minimum of 3–5 years of experience in D2C E-Commerce operations or management, with at least 2 years in a Team Lead or E-Commerce Manager role.
• Strongly preferred: Extensive hands-on experience with the Haravan platform. Preferred background in Fashion, Sportswear, FMCG, or large-scale Retail.

2. Knowledge & Skills

• In-depth understanding of the E-Commerce ecosystem, Omnichannel strategies, Digital Marketing, and consumer behavior within the sportswear industry.
• Strong data analytics skills (proficient in Google Analytics, Haravan Analytics, Excel/BI).
• Solid financial acumen with expertise in budgeting and operational cost control.
• Proven leadership, problem-solving, and process optimization skills.

3. Personal Attributes

• Market-savvy, proactive mindset, and strong ability to thrive under high sales pressure.
• Decisive, integrity-driven, and highly accountable.