National Sales Lead - Vietnam Market

Hiring: National Sales Lead - Vietnam Market (Management Role, 0-1 Team Building)

Location: Vietnam (Ho Chi Minh City / Hanoi)

Reports to: APAC Business Lead

Team: Build and manage a 3–5 person local sales team

【About Us】

We are a AI technology provider focused on cross-border e-commerce DTC brands. We provide tailored protection programs for global DTC brands, covering shipping, returns, and extended warranties, helping merchants improve customer experience in North America and other overseas markets while creating incremental revenue. We are currently focusing on expanding in the Vietnam market, serving Vietnamese DTC brands and cross-border merchants selling to North America and Europe.

【Background & Core Objective】

We are looking for a Sales Leader who deeply understands Vietnam's cross-border e-commerce ecosystem and is familiar with the Vietnam to North America and Europe path. As the pioneer and navigator for our company in Vietnam, you will be responsible for developing local head merchants and cross-border merchants with needs to sell to North America and Europe, bringing our protection solutions to market, and building the Vietnam sales team from 0 to 1.

【Responsibilities】

1. Responsible for overall business development in the Vietnam market, focusing on Vietnamese DTC brands and cross-border merchants selling to North America and Europe, and achieving established sales targets.
2. Recruit, train, and lead a 3–5 person local Vietnamese sales team; establish efficient sales SOPs and assessment mechanisms; build a high-performing team.
3. Deeply cultivate local head merchant and cross-border merchant resources in Vietnam; lead the full commercial process from prospecting, discovery, solution design, negotiation, implementation, to post-launch growth; expand and maintain ecosystem upstream and downstream partners in Vietnam's overseas expansion ecosystem (such as advertising, payments, supply chain, SaaS, agency service providers, etc.), and build our company's ecosystem partner network in Vietnam's cross-border community.
4. Deeply understand the pain points of Vietnamese merchants going overseas in logistics, returns, compliance, etc.; collaborate with product, operations, finance, legal, compliance, and claims teams to provide standardized and customized protection programs for clients.
5. Quickly master knowledge of cross-border finance, data privacy, and security compliance; provide professional enablement training to DTC clients.

【Requirements (Key Profile)】

1. 3+ years of experience in the cross-border e-commerce industry; past experience must be in sales related to advertising (e.g., Google Ads sales, Google agency sales), cross-border payments, or cross-border supply chain. Experience with independent site SaaS, traffic service providers, leading acquirers, or DTC service providers is preferred.
2. Deeply rooted in the Vietnam local market, with rich resources among Vietnamese head merchants and cross-border merchants. Personal resource pool should cover at least 30% of target head/cross-border merchants selling from Vietnam to North America/Europe.
3. Experience building and managing a 3–5+ person sales team from 0 to 1; experience as a top sales performer or team top sales in the DTC service ecosystem is preferred.
4. Strong customer relationship skills, stress tolerance, and channel/market development ability; excellent business negotiation and resource integration skills.
5. Chinese can be used as a working language; Vietnamese or English communication skills are preferred.

【Bonus Points】

• Familiar with typical paths for Vietnamese merchants selling to North America/Europe: independent sites, Amazon, TikTok Shop, etc.
• Understanding of North American consumers service needs in logistics, returns, extended warranties, etc.
• Experience serving clients in categories such as consumer electronics, fashion, furniture, mobility, and lifestyle.

【We Offer】

• Highly competitive base salary + high commission + team management bonus (negotiable).
• 0-to-1 opportunity to operate a core APAC market, with broad room for promotion.
• International, flat team culture, and complete cross-border compliance, product, and claims mid- and back-office support.