Marketing Manager - Vietnam

About Hytech

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

About the Role

We are looking for a Regional Marketing Lead with deep market insights and strong local expertise, particularly in Vietnam, to drive marketing-led business growth across multiple markets in Southeast Asia. Working closely with local marketing teams across brand, paid media, channel marketing, promotions, and other marketing functions, you will develop and execute localized financial marketing strategies tailored to each market. You will also partner closely with the Sales team to identify and convert business opportunities, generate qualified leads, and increase market share.

Key Responsibilities

Regional Marketing Strategy

• Develop annual and quarterly marketing strategies, plans, and budgets aligned with the company's overall business objectives.
• Conduct in-depth analysis of the Vietname markets, including regulatory and policy developments, competitive landscape, customer profiles, and market trends.
• Identify market opportunities and develop localized strategies to accelerate business growth.

Sales & Business Growth

• Work closely with the Sales team to build an efficient lead generation and lead conversion process.
• Develop marketing initiatives that directly support sales objectives and contribute to revenue growth.
• Identify new business opportunities through market intelligence, customer insights, and marketing activities.

Product Marketing

• Plan and execute integrated marketing campaigns for financial products, ensuring they are relevant to local market needs and cultural preferences.
• Develop localized messaging, content, and promotional strategies to improve customer acquisition and engagement.

Localized Brand Building

• Build and maintain relationships with local media and relevant government/public relations stakeholders.
• Develop and manage relationships with local KOLs/KOCs and other influential partners.
• Strengthen brand awareness, credibility, and reputation across local markets.

Digital Marketing & Performance Optimization

• Monitor and optimize digital marketing performance across SEM, SEO, social media, and other online channels.
• Use data and performance insights to continuously improve marketing effectiveness and ROI.
• Develop strategies to build and retain owned/private traffic and customer communities.

Cross-functional Collaboration & Compliance

• Work closely with HQ teams including Product, Risk, Legal, and Compliance to ensure all marketing activities meet local financial regulatory and compliance requirements.
• Coordinate cross-functional teams to ensure timely and effective execution of regional marketing initiatives.

Requirements

• Bachelor's degree or above in Marketing, Finance, Business Management, or a related field preferred. Experience
• 8+ years of marketing experience, with at least 3 years of team management experience.
• Must have strong APAC market experience, with a proven understanding of different local cultures, consumer behaviors, and ways of working across multiple markets.
• Experience in FinTech, banking, payments, financial services, or internet finance is highly preferred.
• Strong understanding of financial products, customer acquisition models, and key regulatory and compliance considerations within the financial industry.
• • Strong Vietnamese-language capability and professional working proficiency in English.