Key Objectives
- To build healthy performance brands by translating strategy into impactful execution, driving innovation, consumer engagement, and profitable growth.
Education
- Bachelor's degree in business administration, sales and marketing, or related fields.
Experience / Competencies
- Minimum 12 years of senior marketing management experience, or an equivalent combination of education and experience.
- Experience in Beauty categories and brands, operating in both offline and online channels.
- Fluent English communication skills are a must.
- Strong understanding of consumers and market dynamics.
- Actively engaged with social and digital platforms; curious about consumer trends.
- Comfortable with change and enjoys driving change.
Duties and Responsibilities
Brand Strategy Development & Management
- Build and lead holistic brand strategies, communication plans incorporating IMC principles, brand contents for on & off, and portfolio roadmap that represent brand mission and core values.
- Develop business growth plans for Galderma DS brands and gain crossfunctional alignment for innovative and achievable executions.
- Lead short- & longterm portfolio plans and development for sustainable and profitable brand growth.
- Manage Brand P&L.
- Coach Brand Managers and Assistant Brand Managers in skills and competencies so they can adequately evaluate, develop, and deliver brand and customer plans.
Communication Planning & Execution
- Lead annual communication strategy and activation plans to drive harmony, consistency, and amplification of brand messages and visuals across all channels.
- Ensure brand communication strategies are aligned with regional/global strategy.
- Analyze and evaluate the effectiveness of marketing tactics and ROI to identify potential areas for improvement.
- Manage all external partners (creative agency, PR agency, etc.) with SMART KPIs and consistently highquality execution.
Consumer Research and Market Analysis
- Manage agencies such as Kantar/Nielsen, track performance, and extract insights from CMI data and trends.
- Monitor competitive market dynamics to inform marketing plan development or required adjustments.
- Conduct consumer/market research to identify new opportunity areas and assess size of prize.
- Understand competitor marketing to identify opportunities.
- Identify unique connection points, unmet needs, and insights with target consumers to enhance communication and content intended to influence consumer behavior.
Innovation & Project Management
- Lead new product launch projects as a local marketing lead with enabling functions and regional partners.
- Partner with regional marketing teams for equity development & innovation strategy while leading local strategy & execution to build equity and successfully launch innovations.
Media Strategy and Planning
- Develop annual media strategies and plans by brand within the agreed strategic framework with media agencies.
- Manage owned media and brand accounts (Facebook, Instagram, etc.).
- Analyze media performance and external market environment (industry, trends, competition, customer, consumer) to identify opportunities to improve efficiency and effectiveness.
PR Management
- Lead PR strategy and management, working with the brand team and PR agency.
- Responsible for risk management and social viral management, and evaluate PR performance via agency.
Integrated Marketing Program with Key Customers
- Collaborate with Channel Marketing to build performance marketing support for key customers in both offline and online platformscalltoaction messaging, content, media reach, and conversion activities.
