Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Title: [Insert Job Title]
Key Objectives
- To build healthy performance brands by translating strategy into impactful execution, driving innovation, consumer engagement, and profitable growth.
Profile Requirements
Education
- Bachelor's degree in business administration, sales and marketing, or related fields.
Experience / Competencies
- Minimum 12 years of senior marketing management experience, or an equivalent combination of education and experience.
- Experience in Beauty categories and brands, operating in both offline and online channels.
- Fluent English communication skills are a must.
- Strong understanding of consumers and market dynamics.
- Actively engaged with social and digital platforms; curious about consumer trends.
- Comfortable with change and enjoys driving change.
Duties And Responsibilities
Brand Strategy Development & Management
- Build and lead holistic brand strategies, communication plans incorporating IMC principles, brand contents for on & off, and portfolio roadmap that represent brand mission and core values.
- Develop business growth plans for Galderma DS brands and gain crossfunctional alignment for innovative and achievable executions.
- Lead short- & longterm portfolio plans and development for sustainable and profitable brand growth.
- Manage Brand P&L.
- Coach Brand Managers and Assistant Brand Managers in skills and competencies so they can adequately evaluate, develop, and deliver brand and customer plans.
Communication Planning & Execution
- Lead annual communication strategy and activation plans to drive harmony, consistency, and amplification of brand messages and visuals across all channels.
- Ensure brand communication strategies are aligned with regional/global strategy.
- Analyze and evaluate the effectiveness of marketing tactics and ROI to identify potential areas for improvement.
- Manage all external partners (creative agency, PR agency, etc.) with SMART KPIs and consistently highquality execution.
Consumer Research and Market Analysis
- Manage agencies such as Kantar/Nielsen, track performance, and extract insights from CMI data and trends.
- Monitor competitive market dynamics to inform marketing plan development or required adjustments.
- Conduct consumer/market research to identify new opportunity areas and assess size of prize.
- Understand competitor marketing to identify opportunities.
- Identify unique connection points, unmet needs, and insights with target consumers to enhance communication and content intended to influence consumer behavior.
Innovation & Project Management
- Lead new product launch projects as a local marketing lead with enabling functions and regional partners.
- Partner with regional marketing teams for equity development & innovation strategy while leading local strategy & execution to build equity and successfully launch innovations.
Media Strategy and Planning
- Develop annual media strategies and plans by brand within the agreed strategic framework with media agencies.
- Manage owned media and brand accounts (Facebook, Instagram, etc.).
- Analyze media performance and external market environment (industry, trends, competition, customer, consumer) to identify opportunities to improve efficiency and effectiveness.
PR Management
- Lead PR strategy and management, working with the brand team and PR agency.
- Responsible for risk management and social viral management, and evaluate PR performance via agency.
Integrated Marketing Program with Key Customers
- Collaborate with Channel Marketing to build performance marketing support for key customers in both offline and online platformscalltoaction messaging, content, media reach, and conversion activities.
