Marketing Manager

1. Job Position Overview

• Industry: Retail
• Brand: TX (Technical Transformation)
• Location: Ho Chi Minh City Office

2. Key Responsibilities

Research & Strategic Direction:

• Research customer insights, market trends, and content dynamics to develop comprehensive marketing plans (Digital, Social, PR, On-ground) aligned with TX's product development milestones.
• Define and maintain a consistent brand tone of voice and visual identity in line with TX's DNA; track and analyze the performance of campaigns, content, and KOC/KOL booking activities.
• Research trends in the luggage industry, technical materials, and competitors to propose timely improvements.

Content & Brand Communications Management:

• Define core themes and key messages for video content, developing detailed weekly, monthly, and quarterly content plans.
• Execute multi-platform content creation (Website, Facebook, Instagram, TikTok, LinkedIn), highlighting technical features, materials, and product mechanisms.
• Collaborate to organize product launches, display spaces, or trade shows to deliver tangible experiences to customers.

E-commerce Collaboration & Direction:

• Brief the Booking team on objectives, content strategy, and KPIs.
• Evaluate KOC/KOL performance and coordinate the integration of key selling points (KSPs) and marketing collaterals into livestream sessions to drive sales.

Management & Reporting:

• Measure and analyze campaign performance (brand awareness, engagement, conversion, cost efficiency) and carry out other tasks assigned by management.

3. Job Requirements

• Bachelor's degree or higher.
• Minimum of 3 years of experience in a similar role; priority given to candidates with backgrounds in retail, fashion, accessories, or related industries.
• Sharp strategic mindset, proactive, highly responsible, creative, and attuned to market trends.
• Strong analytical skills, market research capabilities, content planning, and comprehensive reporting skills.
• Proficient in Vietnamese and English (ability to read technical documentation and work effectively with foreign management).

4. Benefits & Perks

• Competitive Income: 25,000,000 – 40,000,000 VND (Base salary negotiable based on capacity + sales commission).
• Paid Leave & Bonuses: Paid public holidays and Lunar New Year in accordance with state labor regulations.
• Internal Welfare: Gifts and financial allowances for Birthdays, Mid-Autumn Festival, Children's Day (June 1st), International Women's Day (March 8th), Vietnamese Women's Day (October 20th), and corporate internal events.
• Insurance Policies: Full social, health, and unemployment insurance coverage (BHXH, BHYT, BHTN) as prescribed by law.
• Work Environment: Professional, dynamic, and creative space with clear promotion opportunities and capacity development programs.