MARKETING MANAGER
Company: Nexus Holding
Reporting to: CEO / Executive Board
Location: Ho Chi Minh City (or negotiable)
Employment Type: Full-time
ROLE OVERVIEW
The Marketing Manager is responsible for building, executing, and scaling the overall marketing strategy of Nexus Holding. This role plays a critical part in positioning Nexus Holding and its member brands in the premium / upper-mid market, while generating high-quality demand and supporting sustainable business growth.
This position requires a strong balance between strategic brand thinking and data-driven performance marketing, with close alignment to business and sales objectives.
KEY RESPONSIBILITIES1. Marketing Strategy & Planning
- Develop and own the overall marketing strategy (brand, performance, content, PR, partnerships) aligned with the company's business goals.
- Build annual, quarterly, and monthly marketing plans with clear objectives, KPIs, and timelines.
- Manage and optimize the marketing budget to ensure efficiency and measurable ROI.
2. Brand Management
- Define, develop, and maintain brand positioning, messaging, and tone of voice for Nexus Holding.
- Ensure brand consistency across all touchpoints: website, social media, sales materials, events, workshops, and PR.
- Work closely with Sales, Product, Architects, and Partners to deliver a cohesive and premium brand experience.
3. Performance Marketing & Lead Generation
- Own and optimize digital marketing channels: Website, SEO, Social Media, Paid Ads (Meta, Google, LinkedIn), Email Marketing.
- Build and manage lead generation and nurturing systems for both B2B and B2C segments, with a focus on high-value customers.
- Track, analyze, and report marketing performance; continuously optimize campaigns based on data and insights.
4. Content, PR & Events
- Set content strategy and direction, including thought leadership, case studies, market insights, and educational content.
- Plan and execute PR activities, industry workshops, and professional events (especially targeting architects, developers, and strategic partners).
- Manage and collaborate with external agencies and partners (design, media, PR, production).
5. Team Leadership & Development
- Build, manage, and mentor the marketing team (Content, Digital, Design, Events).
- Define KPIs, evaluate performance, and develop team capabilities.
- Foster a proactive, performance-driven, and professional marketing culture.
REQUIREMENTSExperience & Expertise
- Minimum 57 years of experience in marketing, with at least 23 years in a managerial role.
- Proven experience in premium or upper-mid market branding is a strong advantage (real estate, architecture, interior design, technology, or high-end services).
- Solid understanding of both Brand Marketing and Performance Marketing.
- Demonstrated ability to translate business objectives into effective marketing strategies.
Skills
- Strategic planning and analytical thinking.
- Strong project management and budget management skills.
- Excellent leadership, communication, and presentation abilities.
- Data-driven mindset with a strong sense of ownership and accountability.
Personal Attributes
- Strong aesthetic sense and sensitivity to premium brand experience.
- Proactive, decisive, and results-oriented.
- Comfortable working in a fast-growing, evolving organization.
BENEFITS
- Competitive compensation package (Salary + KPI-based bonus).
- Opportunity to build and lead marketing for a growing holding company and ecosystem.
- Professional, long-term oriented working environment with high respect for expertise.
- Exposure to premium projects, partners, and high-profile clients.
