Job Description
Responsibilities
About the Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.
We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Thailand Regional Marketing Manager. Our team is the first to meet, inspire and engage prospecting SMBs. We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders. Our ultimate goal as a team is to empower new businesses and agencies to successfully start TikTok advertising and grow their business through TikTok's diverse advertising products. The Regional Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on lead generation and activation. As the Regional Marketing Manager, you strategise, build, successfully execute and continuously iterate on the regional and Thailand go-to-market strategies. This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently.
Responsibilities
- Work with Marketing leadership to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders.
- Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional partners incl. Sale Team, Product, Strategy, Programs and Vendor, TikTok Shop, to drive demand for TikTok for Business advertising solutions.
- Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, for a variety of audiences (advertisers, agencies, end users). Proven track record in lead generation, marketing strategy, and partnership management within fast-paced environments.
- Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders.
- Develop and execute marketing strategies across owned digital platforms. Strong understanding of sales processes, pipeline management. Adept at supporting sales teams with insights and materials that drive conversions.
- Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled across all regions.
- Oversee the execution of campaign and content strategy through the management of third party vendors / agencies.
Qualifications
Minimum Qualifications
- Minimum 3 years of experience in a strategy or marketing role.
- A deep understanding of the Small & Medium Businesses industry is needed.
- Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company.
- Have a strong business understanding of Vietnam and APAC markets.
- Understanding non-commerce, service business model is a plus
- Experience designing and executing content strategies and analyzing content strategy performance.
- Ability to identify opportunities, develop project scope and independently lead ideation and execution.
Preferred Qualifications
- Fast learner with strong judgment, original thinking, and the ability to thrive in ambiguity.
- Strong analytical and commercial mindset, with expertise in measurement, ROI, forecasting, and evaluating pipeline/campaign performance.
- Proven experience in digital marketing and media sales, including campaign management, audience segmentation, and performance optimization; familiarity with TikTok for Business solutions is a plus.
- Excellent interpersonal and stakeholder-management skills, able to influence agencies, partners, and virtual teams across different management levels.
- Highly agile with strong project management skills, consistently activating campaigns on time and adapting quickly to change.
Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
