Global Marketing Manager

Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.

Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.

With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.

Headquartered in the UK, Coats* connects talent, textiles, and technology to make a better and more sustainable world.

For more info, visit our website: www.coats.com

Role Purpose:

The Marketing Manager supports the Head of Marketing in delivering the marketing strategy and plan to target commercial growth globally for Coats Footwear. Track campaign performance, set KPIs, manage day to day budget of campaign spend and review the ROI to inform.

Key Responsibilities:

Global Strategy & Planning

Develop/execute global marketing strategies with the Global Head of Marketing to boost Coats brand awareness and leads.

Identify industry trends, technological advancements, and market insights (e.g., consumer behaviour, competitive landscape) to inform strategy updates.

Market Insight

Analyze Industry Trends: Identify key market drivers and competitive dynamics.

Monitor Competitors: Track strategies and product launches for benchmarking.

Evaluate Consumer Behaviour: Assess preferences and forecast demand.

Provide Actionable Recommendations: Translate insights into business strategies.

Assess Risks: Identify potential challenges and propose mitigation solutions.

Product Marketing & GTM

Lead product marketing initiatives, managing the development and execution of GTM (Go-to-Market) strategies for new product launches and market expansion.

Drive product positioning, messaging, and competitive analysis to ensure successful market entry and adoption.

Content Marketing

Lead the creation and distribution of high-quality content across social media and email marketing platforms.

Manage social media campaigns to engage audiences, build brand loyalty, and drive traffic.

Oversee email marketing initiatives, including list segmentation, personalised messaging, and performance tracking.

Exhibition & Event Marketing

Plan and execute global exhibition and event strategies to showcase Coats products and innovations.

Coordinate booth design, interactive experiences, and live demonstrations to engage attendees and generate leads.

Collaborate with sales and product teams to ensure event success and alignment with business objectives.

Measurement & Report

Track and analyse key performance metrics (e.g., CTR, open rates, conversion rates) across all marketing campaigns.

Produce regular performance reports to evaluate campaign effectiveness and guide strategic adjustments.

Use data insights to optimise future campaigns and enhance overall marketing ROI.

Qualifications and Experience:

• From Bachelor's Degree in Business Administration, Marketing or relevant.
• At least 5-6 years experience in marketing.
• Strong project management skills.
• Good content creation skills.
• Must be able to work independently in a fast-paced, multicultural environment and collaborate effectively as part of a team.

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.

Apply now to be part of our dynamic team and help shape the future of textiles.