Integrated Marketing Manager

Job Description:

1. Strategic Localization & Alignment

- Communicate closely with Xiaomi HQ and regional team. Translate global strategies into Vietnamese marketing plans.

- Define the local marketing roadmap for assigned product lines, ensuring all activities align with business goals set by the GTM/Sales departments.

2. Lifecycle Project Management

- Control the entire marketing lifecycle for new product launchesfrom warm-up, launch, first Sale, to sustaining phases.

- Oversee the budget allocation and timeline management for your product lines. Ensure all core deliverables are produced on time and within budget.

- Proactively identify potential risks in the campaign timeline and develop contingency plans.

3. Cross-Functional Orchestration:

- Collaborate tightly with functional experts (PR, KOL, Media Buy, Social Media, Design, Ecommerce, etc.). Directing the integrated schedule to ensure one consistent voice across all channels.

- Lead external agencies to ensure high-quality output that matches the campaign strategy.

4. Performance & Insight:

- Monitor campaign progress using various metrics.

- Conduct deep-dive reviews after every launch.

- Assess market trends, brand health, and competitor movements to adjust strategies dynamically.

Job Requirments

1. Professional Experience:

- 5+ years of marketing experience, 3+ years of integrated marketing experience.

- Industry Background: Experience in Smartphone, Consumer Electronics is highly preferred.

- Proven track record in Project Management or managing complex, multi-stakeholder campaigns is a priority.

2. Skills & Competencies:

- Language: English&Vietnamese: Fluent

3. Education:

- Bachelor's degree or above, preferably in Marketing, Advertising, or Business Management.