Marketing Executive

Role summary: Drive HNDRD's day-to-day marketing plan in Vietnam, linking campaigns, channels, partners and sales so the brand grows in awareness and revenue.

Key responsibilities

• Support the Marketing Manager in building and executing the annual and quarterly marketing plan.
• Run integrated campaigns for product launches and seasonal promotions across online and offline channels.
• Support distributors, retail stores and sports shops with trade marketing: POSM, displays, promotions and staff product training.
• Manage athlete, coach and KOL partnerships, including contracts, deliverables and product seeding.
• Monitor the market, competitors (Yonex, Lining, Victor, Kumpoo and others) and customer insights; share findings with the team.
• Track marketing budget, KPIs and campaign results; prepare weekly and monthly reports.
• Coordinate with the Event and Content teams, sales and the regional HNDRD team to keep the brand consistent.

Requirements

• Bachelor's degree in Marketing, Business or a related field.
• 2–4 years of experience in brand, trade or digital marketing, preferably in FMCG, retail, sportswear or consumer goods.
• Working knowledge of digital ads, e-commerce marketplaces and marketing analytics.
• Strong planning, communication and data skills (Excel/Google Sheets).
• Good English to work with the regional team; fluent Vietnamese.
• Proactive, detail-oriented and comfortable in a fast-growing start-up setting.

Nice to have

• Experience in sports or sporting goods marketing.
• Existing network with sports retailers, distributors or clubs in Vietnam.