Marketing Coordinator B2C Operations & Analytics

Key Responsibilities - Campaign Operations

Coordinate setup, scheduling, and monitoring of digital marketing campaigns (Facebook Ads,

Google Ads, email/SMS automation).

Manage day-to-day campaign logistics: targeting uploads, budget pacing, ad status checks,

and error resolution.

Conduct QA checks on campaign assets and live ads to ensure correct tracking, links, and

compliance.

Maintain and update marketing databases (CRM entries, lead lists, opt-in/out compliance,

funnel progression).

Key Responsibilities - Data & Reporting

Export, clean, and organize campaign data from multiple platforms (ads managers, CRM,

analytics tools).

Build and maintain dashboards that track key metrics (CPL, CTR, conversion rates,

engagement levels).

Provide weekly and monthly performance reports with clear summaries, trend analysis, and

actionable insights.

Highlight anomalies, inefficiencies, or opportunities in campaign data

Assist in forecasting, budget tracking, and ROI analysis for marketing campaigns.

Key Responsibilities - Cross-Functional Coordination

Work closely with design, operations, and patient support teams to ensure campaign workflows

remain on track.

Support compliance processes by following approved templates and operational guidelines.

Suggest process improvements for both campaign execution and performance reporting.

Qualifications

2+ years of experience in marketing operations, campaign coordination, or marketing analytics.

Strong skills in Excel/Google Sheets (pivot tables, formulas, data cleaning) and familiarity with

dashboard tools (Google Data Studio, Power BI, or similar).

Hands-on experience with marketing platforms such as Facebook Ads Manager, Google Ads,

Mailchimp/HubSpot, or equivalent CRM/automation tools.

Excellent organizational skills with the ability to manage multiple campaigns and reporting deadlines.

High attention to detail, accuracy, and data integrity.

Strong written and verbal communication skills in English; Vietnamese is an advantage.