Manager, Growth Marketing

Moneep

5-7 Years

Ho Chi Minh, Vietnam

Posted 7 days ago

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Job Description

Job Description

Drive Insight-to-Growth Engine for assigned product line
Adopt a consumer-centric and data-driven approach to identify growth opportunities across user lifecycle, from acquisition and activation to retention, frequency, and reactivation
Work closely with Consumer Intelligence (CI) and BI teams to analyze user behavior, transaction patterns, funnel performance, product adoption, and commercial metrics
Identify key growth drivers, user pain points, and opportunities across different user segments and lifecycle stages
Translate insights into actionable growth strategies and initiatives, balancing user growth, transaction growth, TPV, and business impact
Drive Growth Across Acquisition, Activation, Retention
Develop and execute initiatives to grow users, transaction frequency, TPV, and overall engagement
Drive initiatives across key growth levers, including user acquisition, activation, retention, reactivation, CRM, in-app placements, campaigns, and product-led growth
Partner with Product teams to improve product adoption, usage depth, and user experience across key journeys
Continuously optimize the growth funnel through hypothesis building, testing, performance tracking, and iteration
Monitor growth efficiency and unit economics to ensure sustainable growth while maintaining healthy user quality and business returns
Drive Growth Strategy & Business Performance
Own the development of growth plans and translate business objectives into clear growth priorities, initiatives, and performance targets
Establish and monitor key growth metrics, including active users, transacting users, transaction frequency, TPV, retention, reactivation, and feature adoption
Diagnose performance gaps and identify key drivers behind changes in business performance
Develop performance reviews and actionable recommendations for management, highlighting key trends, opportunities, risks, and next steps
Continuously benchmark performance and identify opportunities to improve the product's competitiveness and user value proposition
Foster Cross-functional Collaboration to Deliver Growth
Work closely with Product, BI, Consumer Intelligence, Marketing, Operations, Risk, Finance, and Regional teams to execute and scale growth initiatives
Align cross-functional stakeholders on growth priorities, business requirements, scope, and timelines
Coordinate end-to-end execution of growth initiatives, from opportunity identification and planning to launch, performance tracking, and optimization
Build strong collaboration with Product teams to ensure growth opportunities are translated into product enhancements and scalable solutions
Ensure structured performance tracking and communication to provide clear visibility on growth outcomes, key drivers, and areas for improvement

Requirements

Must have

5+ years of experience in growth, product growth, marketing, business operations, product management, or analytics, preferably in fintech, e-commerce, payments, or technology
Strong understanding of user growth and lifecycle management, with the ability to identify opportunities across acquisition, activation, retention, reactivation, and monetization
Strong analytical, critical thinking, and problem-solving skills, with the ability to translate data and user insights into actionable growth strategies
Strong business acumen and ability to connect user behavior, product performance, and commercial outcomes
Strong execution capability with high attention to detail and the ability to manage multiple cross-functional initiatives in a fast-paced environment
Strong stakeholder management and communication skills, with the ability to influence and align teams without direct authority
Fluent in English (written & verbal) with clear and structured cross-functional communication
Proficient in Excel/Google Sheets; experience with performance tracking and data analysis across metrics such as users, transactions, TPV, retention, and funnel conversion

Nice to have

Experience in P2P, payments, digital wallets, fintech, or consumer financial products
Experience owning or driving product growth / growth strategy for a consumer-facing product
Experience with CRM, campaign execution, in-app growth, or product-led growth initiatives
Strong understanding of user behavior, payment journeys, or digital financial services is a plus