Livestream Partnership Specialist (Shopee)

colorkey vietnam

1-3 Years

Vietnam, Ho Chi Minh

This job is no longer accepting applications

Job Description

JOB RESPONSIBILITIES

As a Livestream Partnership Specialist, you will drive COLORKEY's livestream growth primarily through KOL/KOC partnerships and strategic promotional planning. You will focus on recruiting creators, negotiating pricing/commercial terms, designing livestream promotion strategies, and securing Shopee platform support to maximize GMV and ROI.

(Note: This role focuses on Creator Partnerships, Pricing/Promotion Planning, and Campaign Performance — NOT technical studio management or host operations).

1. KOL/KOC Livestream Management (Primary Focus)

Identify, onboard, and develop long-term partnerships with potential KOLs, KOCs, MCNs, and livestream agencies.
Propose attractive collaboration models, commission structures, and incentive mechanisms to maximize sales performance per stream.
Coordinate livestream schedules, deal execution, and promotional packages tailored for key creator sessions.
Provide continuous support to creator partners regarding product messaging, key selling points, and pricing strategies.

2. Livestream Strategy & Promotion Planning

Design exclusive pricing structures, bundle deals, flash sales, and promotion strategies for KOL/KOC livestream sessions.
Plan and align livestream campaign calendars with major Shopee mega-campaigns and brand promotions.
Analyze livestream metrics (traffic, conversion rate, GMV, ROI, and product margins) to continuously optimize promotional mechanics and profitability.

3. Platform & Cross-functional Collaboration

Build and maintain strong relationships with Shopee Category Managers and Platform Representatives.
Negotiate and secure official platform resources, vouchers, traffic slots, and co-funding opportunities for major creator livestreams.
Collaborate closely with Marketing, E-commerce, Design, Supply Chain, and Finance teams to ensure seamless campaign execution and stock fulfillment.
Prepare weekly/monthly performance reports and actionable insights for management.

Job requirements

- Bachelor's degree in Marketing, Business Administration, E-commerce, or related fields.

- Minimum 1 year of experience in E-commerce, Livestream Operations, Affiliate Marketing, or KOL/KOC Management.

- Solid brandside creator livestream experience and the ability to plan creatorlivestream promotion strategies.

- Hands-on experience with Shopee Live is highly preferred.

- Strong understanding of livestream sales, affiliate marketing, and social commerce.

- Excellent communication, negotiation, and relationship management skills.

- Strong analytical mindset with the ability to interpret performance data and optimize results.

- Able to work independently while collaborating effectively across departments.

- Passion for beauty, cosmetics, and e-commerce trends is a strong advantage.

- Good at English for communication.

Why join COLORKEY VN