LIVE COMMERCE LEADER / MANAGER

Position Overview

• Job Title: LIVE COMMERCE LEADER / MANAGER
• Employment Type: Full-time
• Location:Room Nguyen Lam Tower, 133 Duong Ba Trac, Chanh Hung Ward, (Dist 8), HCMC
• Main Scope of Role
  
  

The Live Commerce Leader / Manager owns the overall Live Commerce business and operations across TikTok Shop, Shopee, Facebook, and other relevant platforms.

The role is responsible for driving GMV and sales growth, livestream performance, team/host/creator management, operational excellence, and continuous performance optimization.

Main Responsibilities

B. Job Description

1. Live Commerce Strategy & Business Growth

• Develop and execute Live Commerce strategy, sales targets, and livestream plans.
• Identify growth opportunities based on market trends, consumer insights, platform trends, and performance data.
• Drive GMV, net sales, conversion, customer acquisition, and profitability.
  
  

2. Livestream & Campaign Management

• Lead end-to-end planning and execution of brand livestreams and key campaigns.
• Manage product assortment, pricing, vouchers, promotions, gifts, scripts, and live-exclusive offers.
• Ensure high-quality and on-time livestream execution across platforms.
  
  

3. Performance Optimization

• Monitor and analyze key metrics such as GMV, sales, orders, AOV, conversion, traffic, and ROI.
• Provide real-time feedback and optimize products, promotions, content, hosts, scheduling, and traffic strategies.
• Conduct post-live/campaign analysis and drive continuous improvement.
  
  

4. Team, Host & Creator Leadership

• Lead and develop the Live Commerce team, including Producers, Hosts/MCs, and relevant Creator/BD resources.
• Set KPIs, monitor performance, provide coaching, and improve team productivity.
• Manage and optimize host/creator performance and partnerships.
  
  

5. Cross-functional Collaboration

• Work closely with E-Commerce, Marketing, Affiliate, Sales, Operations, Supply Chain, and Production teams.
• Ensure alignment on products, inventory, promotions, content, traffic, and campaign execution.
• Communicate business performance, risks, and opportunities to management.
  
  

6. Process & Operational Excellence

• Build and improve Live Commerce SOPs, workflows, tools, and performance management systems.
• Establish a data-driven and scalable operating model.
• Drive process innovation and improve overall execution efficiency.
  
  

C. Job Requirement

• 4–5+ years of experience in E-Commerce, Live Commerce, Social Commerce, Digital Commerce, or Marketplace.
• 2–3+ years in team leadership, business ownership, or operational management.
• Strong hands-on experience with TikTok Shop, Shopee, Facebook Live or similar platforms.
• Proven track record in driving Live Commerce sales/GMV and performance optimization.
• Strong commercial, analytical, leadership, and project management skills.
• Strong understanding of Vietnamese e-commerce and consumer behavior.
• Beauty/Cosmetics/FMCG experience is highly preferred.
• Experience with KOL/Influencer/Creator/MCN is a plus.
• Fluent Vietnamese and business-level English.
  
  

D Benifit:

• Salary: Negotiable
• Official Labor Contract with full Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI)
• Additional benefits in accordance with Vietnamese Labor Law