Job Description

Company Description NAKIVO is a US-based corporation focused on delivering advanced backup, ransomware protection, and disaster recovery solutions for virtual, physical, cloud, and SaaS environments. The company is recognized as one of the fastest-growing vendors in its field, with 24 consecutive quarters of double-digit growth and strong 5-star ratings from its online community. NAKIVO maintains a 98% customer satisfaction rate with support and collaborates with a global network of over 8,000 partners. More than 16,000 active customers in 185 countries trust NAKIVO to protect their data, including well-known brands such as Honda, Cisco, Coca-Cola, and Siemens. This environment offers professionals the opportunity to contribute to a high-impact, globally adopted IT solution.

Required Qualifications:

Fluent English (written and spoken)
10+ years of B2B marketing experience in global technology companies
5+ years of leadership experience managing high-performing marketing teams
Proven success in channel marketing, partner marketing, and lead generation
Strong experience driving measurable pipeline growth through events, tradeshows, partner campaigns, and field marketing
Deep understanding of reseller/distributor ecosystems and partner-led growth models
Strong analytical mindset with expertise in lead funnels, KPI tracking, ROI analysis, and marketing attribution
Experience managing large marketing budgets and cross-functional initiatives
Excellent communication, leadership, and project management skills
Willingness to work outside regular business hours to support global partners and teams
Proven leadership across the full marketing mix — web marketing, SEO, content, and digital demand generation
Experience owning website performance, conversion optimization, and organic growth

Desired Qualifications:

Experience building scalable lead generation engines in fast-growth technology companies
Strong understanding of event-driven demand generation and partner enablement
Experience managing G2, Capterra, review platforms, and digital demand generation campaigns
Familiarity with SDR management and outbound lead generation strategies
Experience managing multi-language localization and regional content adaptation
Familiarity with marketing automation, email marketing, and paid digital advertising (PPC / paid social)

Responsibilities:

Build and lead NAKIVO's global lead generation and field marketing strategy
Own marketing performance across partner programs, Lunch & Learns, tradeshows, webinars, and face-to-face events
Transform events into measurable pipeline and revenue-generating activities with clear follow-up processes and accountability
Develop and execute scalable reseller and distributor marketing programs to acquire new partners and end users
Manage and mentor marketing managers, SDRs, and lead generation specialists
Drive alignment between Marketing, Sales, Channel, and Operations teams
Establish KPI-driven processes for campaign execution, lead follow-up, and pipeline conversion
Conduct regular standups, 1-on-1 meetings, and performance reviews within the Marketing Department
Present weekly, monthly, and quarterly marketing performance reports and improvement plans to the CEO
Oversee hiring, organizational development, and compensation planning for the Marketing Department
Improve marketing accountability, campaign execution quality, and lead conversion effectiveness across all regions
Own NAKIVO's web marketing strategy — SEO, website conversion, blog/content plans, and organic lead generation
Oversee localization and regional content adaptation to support global markets
Direct digital demand generation across paid, organic, email, and social channels