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Lead Gen Marketing Manager (IT required)
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Lead Gen Marketing Manager (IT required)
NAKIVO10-12 Years
- Posted 8 hours ago
- Be among the first 10 applicants
Job Description
- Why You'll Love Working With Us
- 15–18 days annual leave + 5 days medical leave
- Premium healthcare & annual health check
- Company trip
- Snacks & coffee provided
- Flexible working hours
- Location: District 1, Ho Chi Minh City, Vietnam
- Required Qualifications:
- Fluent English (written and spoken)
- 10+ years of B2B marketing experience in global technology companies
- 5+ years of leadership experience managing high-performing marketing teams
- Proven success in channel marketing, partner marketing, and lead generation
- Strong experience driving measurable pipeline growth through events, tradeshows, partner campaigns, and field marketing
- Deep understanding of reseller/distributor ecosystems and partner-led growth models
- Strong analytical mindset with expertise in lead funnels, KPI tracking, ROI analysis, and marketing attribution
- Experience managing large marketing budgets and cross-functional initiatives
- Excellent communication, leadership, and project management skills
- Willingness to work outside regular business hours to support global partners and teams
- Proven leadership across the full marketing mix — web marketing, SEO, content, and digital demand generation
- Experience owning website performance, conversion optimization, and organic growth
- Desired Qualifications:
- Experience building scalable lead generation engines in fast-growth technology companies
- Strong understanding of event-driven demand generation and partner enablement
- Experience managing G2, Capterra, review platforms, and digital demand generation campaigns
- Familiarity with SDR management and outbound lead generation strategies
- Experience managing multi-language localization and regional content adaptation
- Familiarity with marketing automation, email marketing, and paid digital advertising (PPC / paid social)
- Responsibilities:
- Build and lead NAKIVO's global lead generation and field marketing strategy
- Own marketing performance across partner programs, Lunch & Learns, tradeshows, webinars, and face-to-face events
- Transform events into measurable pipeline and revenue-generating activities with clear follow-up processes and accountability
- Develop and execute scalable reseller and distributor marketing programs to acquire new partners and end users
- Manage and mentor marketing managers, SDRs, and lead generation specialists
- Drive alignment between Marketing, Sales, Channel, and Operations teams
- Establish KPI-driven processes for campaign execution, lead follow-up, and pipeline conversion
- Conduct regular standups, 1-on-1 meetings, and performance reviews within the Marketing Department
- Present weekly, monthly, and quarterly marketing performance reports and improvement plans to the CEO
- Oversee hiring, organizational development, and compensation planning for the Marketing Department
- Improve marketing accountability, campaign execution quality, and lead conversion effectiveness across all regions
- Own NAKIVO's web marketing strategy — SEO, website conversion, blog/content plans, and organic lead generation
- Oversee localization and regional content adaptation to support global markets
- Direct digital demand generation across paid, organic, email, and social channels
More Info
Key Skills
Capterra
event-driven demand generation
tradeshows
reseller distributor ecosystems
website performance
partner enablement
marketing budgets
partner campaigns
KPI tracking
digital demand generation
marketing attribution
paid digital advertising
paid social
lead funnels
About Company
