KOL/KOC Specialist
uptik company limited- Posted 6 hours ago
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Job Description
/ About UpTik
Founded in 2019, UpTik is a Vietnam-based social commerce accelerator operating under the umbrella of LAFS (Love At First Sight). We help brands grow in the new era of entertainment-driven commerce through E-commerce, Content, Video, Livestream Commerce, KOL/KOC, and Performance Marketing.
UpTik holds official TikTok Vietnam partner status across TSP (TikTok Service Partner), TAP (TikTok Affiliate Partner), and AAP (Ads Agency Partner). We also work as a TikTok Korea Official Partner, co-developing and operating a Vietnam TikTok Shop Cross Border program designed to help Korean brands enter and scale in Vietnam.
/ Job Description
UpTik is looking for a proactive and performance-driven KOL/KOC Specialist to manage and expand our influencer/TikToker/KOL/KOC network, execute effective influencer marketing campaigns, and drive brand awareness as well as sales performance of our client brands TikTok Shops.
1. KOL/KOC Sourcing & Relationship Management
* Research, identify, and recruit suitable KOLs/KOCs across platforms such as TikTok, Facebook, Instagram, and YouTube.
* Build and maintain long-term relationships with influencers, agencies, and communities.
* Develop and manage influencer database, categorized by niche, performance, and pricing.
* Manage UpTik's own pool of TikTokers in the Zalo Community Chat - over 2,000 KOCs.
2. Campaign Planning & Execution
* Plan and execute influencer marketing campaigns aligned with marketing objectives (branding, engagement, conversion).
* Coordinate with internal teams (Marketing, Content, Design) to develop campaign concepts and briefs.
* Ensure timely delivery of influencer content and campaign milestones.
3. Negotiation & Budget Management
* Negotiate contracts, deliverables, timelines, and pricing with KOLs/KOCs.
* Allocate and manage campaign budgets efficiently to maximize ROI.
* Track payments and ensure compliance with agreements.
4. Content Coordination & Quality Control
* Review and approve content to ensure alignment with brand guidelines and messaging.
* Provide feedback to KOLs/KOCs to optimize content performance.
* Ensure all content meets platform policies and legal requirements.
5. Market & Trend Analysis
* Stay updated on social media trends, viral content formats, and competitor activities.
* Propose new ideas, platforms, and strategies to improve campaign effectiveness.
/ Requirements
* Bachelor's degree in Marketing, Business, Communications, or related field.
* 1–3+ years of experience in KOL/KOC/Influencer Marketing (freshers with strong internship experience can be considered).
* Excellent communication, negotiation, and relationship management skills.
* Analytical mindset with the ability to interpret data and optimize performance.
* Familiar with social media platforms (TikTok, Facebook, Instagram, YouTube).
* Ability to work in a fast-paced environment and manage multiple campaigns.
* Intermediate English proficiency.
* Basic understanding of TikTok Shop Affiliate collaborators.
/ Preferred Qualifications (Plus Points)
* Strong network of KOLs/KOCs is a plus.
* Participated in projects for the US market.
* Experience in beauty or e-commerce industry.
* Hands-on experience with TikTok Shop / Affiliate platforms.
* Basic understanding of content creation (script, video trend, viral hook).
* Experience working with influencer agencies.
/ Benefits
* Competitive salary + performance-based bonus.
* Opportunity to work with top KOLs/KOCs and trending platforms.
* Dynamic, creative, and fast-growing environment.
* Career growth in digital marketing and influencer ecosystem.
/ Application
● Send CV to [Confidential Information]
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