Key Account Manager - Vietnam (FMCG)

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a roll up your sleeves and get the job done mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Summary

The Key Account Manager - Vietnam is responsible for growing BIC's business within the Modern Trade channel across Vietnam. The role owns the commercial relationship for total Modern Trade Channel leading business reviews, Joint Business Plans, commercial negotiations and promotional activities together with the distributor sales team. Working closely with distributors as logistics and execution partners, the Key Account Manager drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.

Roles & Responsibilities

Customer Management

• Develop and manage relationships with Modern Trade accounts.
• Lead customer negotiations, Joint Business Plans (JBPs) and business reviews.
• Secure listings, assortment expansion and distribution growth.
  
  

Business Growth

• Deliver sales, profitability and market share objectives.
• Execute promotional plans and maximize return on investments.
• Identify growth opportunities through category, pricing and customer analysis.
  
  

Distributor & Execution Management

• Align distributors with customer plans and priorities.
• Ensure execution excellence, product availability and visibility compliance.
• Monitor customer performance and drive corrective actions when required.
  
  

Planning & Collaboration

• Provide accurate forecasts and business updates.
• Work closely with Marketing, Supply Chain, Finance and Customer Service teams.
  
  

Key Performance Indicators / Key Figures

Business Performance

• In-Market Sales vs Budget
• Sell-Out Growth
• Market Share Growth
  
  

Customer Development

• JBP Achievement
• New Listings & Assortment Expansion
• Distribution Growth
  
  

Execution Excellence

• Promotional Compliance
• Availability of Priority SKUs
• New Product Launch Success
  
  

Financial Performance

• Customer Profitability
• Trade Investment ROI
• Forecast Accuracy
  
  

Requirements

• Bachelors degree in Business Administration, Marketing, Economics, Sales or a related discipline. MBA or postgraduate qualification is a plus
• 5+ years of FMCG sales and Modern Trade channel experience.
• Proven experience managing Modern Trade customers.
• Strong track record in commercial negotiations and customer development.
• Experience working with distributor-led business models.
• Demonstrated success in delivering sales growth and profitability targets.
• Strong analytical, communication and presentation skills.
• Proficiency in Microsoft Office applications.
• Business-level English proficiency
  
  

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.