Key Account Manager

Job Description

1. Annual Sales Target Breakdown and Achievement: Assume responsibility for the annual sales targets of assigned importers; break down targets by quarter, product category, and downstream channel; collaborate with agents to formulate achievement strategies and oversee execution; regularly review progress, identify gaps, and make timely adjustments. Accountable for the UGREEN brand revenue generated by assigned agents.
2. Penetration into Sub-dealer Networks: Engage deeply with importers sub-dealers and retail outlets to gain insight into brand positioning and downstream channel distribution (regional coverage, retail and e-commerce channels, product placement rates, and sell-through performance); identify coverage gaps, drive UGREEN product placement into more outlets, and facilitate new product launches and category expansion tailored to specific channel characteristics.
3. Procurement Planning and Inventory Coordination: Assist agents in developing and continuously updating procurement forecasts and purchasing plans; track sell-in and sell-through data; monitor inventory metrics (Days of Sales/DOS, inventory age, slow-moving stock, and End-of-Life/EOL items); maintain an optimal restocking cadence to prevent target shortfalls caused by stockouts or excess inventory.
4. Market Price Monitoring and Competitive Intelligence: Monitor actual transaction prices across channels and promptly report anomalies; track internal sales performance alongside the pricing, promotions, and new product activities of key competitors; gather market intelligence and share insights with the team to bolster the brand's local competitiveness.
5. Sales and Market Reporting: Regularly compile sales and market reports for assigned clients and submit them on schedule to the Country Manager and relevant headquarters teams to inform business decision-making.
6. Cross-functional Client Liaison and Cross-team Collaboration: Coordinate with the importer's internal sales, product, and marketing teams to secure resource allocation and priority status, translating brand objectives into actionable steps for the client; liaise with headquarters teams—including sales, product, supply chain, and marketing—to communicate local requirements and feedback. Report directly to the Country Manager on client status, goal achievement, and market opportunities.
7. Client Relationship Management: Maintain cooperative relationships with the importer and their downstream distributors; establish and maintain client profiles, channel records, and visit logs.

Job Requirements

1. At least 3 years of experience in the IT or consumer electronics industry, with a minimum of 2 years spent directly managing relationships with importers/national distributors and their downstream dealer networks; experience with a brand owner is preferred (experience with large-scale distributors may be considered).
2. Familiarity with import and distribution channels in Vietnam; understanding of sell-in, sell-through, DOS, and channel pricing structures, with the ability to identify growth opportunities from channel data; practical experience in penetrating lower-tier markets, including visiting downstream dealers and retail outlets (willingness to travel within Vietnam is required).
3. Native Vietnamese speaker; proficient in either English or Chinese as a working language.
4. Strong goal orientation, with the ability to break down tasks and drive client execution; proficiency in Excel (PivotTables, common functions, and charting), capable of independently compiling, analyzing, and presenting data for sales and marketing reports.
5. Sincere and dedicated, proactive, good at communication, strong problem-solving ability, strong sense of responsibility and execution ability.