Key Account Manager

Key Account Manager

Location: Ho Chi Minh City, Vietnam

Employment Type: Full-time

Position Overview

Our client is an international dairy group with its end-to-end supply chain in the Netherlands, including dedicated dairy farms, its own factories, R&D and a nutrition academy. It is part of a publicly listed group.

Its flagship brand is the world's leading goat-milk infant and toddler nutrition brand. It is one of the fastest-growing infant formula brands globally and is available in more than 60 countries.

About the Role

Vietnam is a key market in their growth plans. The brand has built a solid foundation there, with in-market sales growing month on month. As Key Account Manager, you will actively manage the brand with key customers across four channels:

• General trade
• Modern trade, especially mother & baby chains
• E-commerce
• Medical channel

You will own monthly and annual sales results for these customers. Beyond the numbers, you will strengthen the partnership between the company and each customer, aligning business plans and growth strategies.

Key Responsibilities

Customer partnership

• Develop Joint Business Plans with key customers and execute them together: aligned growth targets, marketing plans and in-store execution.
• Negotiate annual contracts on favourable, win-win terms.
• Handle customer service and solve problems quickly.
• Develop the channel with new customers and initiatives that drive growth.

Commercial performance

• Manage the P&L of each account.
• Manage sales and purchase orders.
• Ensure optimal product availability and visibility in store and online.
• Analyse consumption and sales data to find opportunities and act on them.

Distributor and field execution

• Follow up daily with the distributor to keep operations running smoothly.
• Lead and manage a team of field representatives on execution.
• Visit the market regularly, with a focus on conversations with front-line store staff.

Compliance

• Make sure all activities comply with the WHO International Code of Marketing of Breast-milk Substitutes, Vietnam's regulations on nutritional products for infants (including Decree 100/2014/ND-CP), and company guidelines.

Requirements

Experience

• Bachelor's degree in Business or a related field; a diploma is also accepted.
• Solid understanding of sales and key account management.
• Experience in FMCG or infant nutrition key accounts, especially mother & baby chains, e-commerce or the medical channel, is a strong advantage.
• Good understanding of sales and marketing strategies.

Skills

• Very strong written and spoken communication in Vietnamese and English.
• Strong numerical and analytical skills.
• Very strong management and organisational skills.
• Proficient in Microsoft Office; advanced Excel preferred.

Attitude

• Strong interpersonal skills, focused on building and nurturing long-term relationships.
• Able to multitask, meet deadlines and stay effective under pressure.

Benefits

• Competitive salary and benefits package.
• Open, entrepreneurial company culture with room to shape the business
• Strong teamwork culture where drive, commitment, knowledge and humour are valued
• Personal and professional development opportunities within a fast-growing international group.