Key Account Manager Planning - Hyper Super nationwide

Job Summary

We are looking for a strategic and commercially driven Key Account Planning Manager to lead Joint Business Planning (JBP) with key Modern Trade customers. This role is responsible for driving sustainable sales growth, market share expansion, profitability, and execution excellence through strong customer partnerships, data-driven planning, and effective team leadership.

Job Responsibilities

• Lead the development and execution of Joint Business Plans (JBP) with key customers to deliver mutually agreed growth objectives.
• Develop annual, quarterly, and monthly account strategies to achieve sales, profit, market share, and distribution targets.
• Own account P&L and drive optimization of trade investments, including trade terms, promotions, visibility, and activation initiatives.
• Lead customer business reviews and strategic planning discussions to identify growth opportunities and strengthen partnerships.
• Drive category growth, innovation launches, assortment expansion, and in-store execution excellence across assigned accounts.
• Lead commercial negotiations covering annual business plans, promotional programs, visibility investments, innovation listings, and shelving opportunities.
• Leverage market insights, customer performance, and competitive intelligence to develop growth strategies and improve business outcomes.
• Collaborate closely with Sales, Shopper Marketing, Brand, Finance, Supply Chain, and Operations teams to deliver business targets.
• Lead and develop a high-performing planning team while fostering a culture of accountability, ownership, and continuous improvement

Requirements

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 7+ years of experience in Modern Trade Sales, Key Account Management, Customer Development, or Commercial Planning within FMCG.
• Proven experience leading Joint Business Planning (JBP) with major retail customers.
• Strong track record in P&L management, customer negotiations, and trade investment optimization.
• Strong commercial acumen, analytical capability, and stakeholder management skills.
• Experience leading and developing high-performing teams.