Key Account Manager (Healthcare - Mom & Baby)

JOB DESCRIPTION

The Key Account Manager is responsible for developing and executing business strategies, managing key accounts, and driving business growth across Modern Trade (MT), pharmacy chains, Over-the-Counter (OTC) channels, and Mother & Baby retail networks.

This role focuses on achieving sales targets, expanding product distribution, building long-term strategic partnerships, and optimizing business performance for assigned brands.

A. Key Account Management & Business Development

• Develop and execute annual, quarterly, and monthly business plans for assigned key accounts.
• Manage and strengthen strategic partnerships with major retail chains, including Pharmacity, Long Châu, Watsons, Guardian, An Khang, and other potential partners.
• Identify, negotiate, and develop new business opportunities across pharmacy chains, Modern Trade, OTC, and Mother & Baby channels.
• Negotiate commercial terms, contracts, pricing structures, trade discounts, product listings, and joint business agreements.

B. Sales Performance & Business Management

• Take ownership of sales targets, sell-in, sell-out performance, and product distribution coverage across assigned accounts.
• Develop category growth plans, optimize SKU portfolios, and expand product availability across retail outlets.
• Analyze sales performance, promotional effectiveness, trade spending, and account profitability to drive sustainable growth.
• Monitor sales forecasts, inventory levels, purchase orders, and delivery schedules, while coordinating with relevant teams to resolve operational issues.
• Collaborate with the Finance and Accounting teams to monitor accounts receivable, reconcile outstanding balances, and ensure compliance with agreed payment terms.

C. Trade Development & Marketing Collaboration

• Collaborate with Brand Marketing and Trade Marketing teams to develop and execute business plans, promotional campaigns, and sales-driving initiatives.
• Propose and implement trade activation programs, POSM deployment, in-store merchandising, product training, and sales incentive programs for retail staff.
• Enhance brand visibility and product presence across physical retail outlets and partners online sales platforms.
• Evaluate trade marketing effectiveness and recommend actionable initiatives to improve sell-out performance.

D. Business Analysis, Planning & Reporting

• Analyze market dynamics, competitor activities, category trends, and potential business expansion opportunities.
• Develop account-specific growth strategies and manage trade marketing budgets to maximize business performance.
• Monitor key performance indicators (KPIs), evaluate account performance, and recommend continuous improvements.
• Prepare and present periodic business performance reports, sales target progress updates, and action plans to management.

2. JOB REQUIREMENTS

• College or Bachelor's degree in Pharmacy, Business Administration, Economics, Marketing, or a related field.
• At least 3–5 years of relevant experience in Key Account Management, Modern Trade, Sales, or Business Development, preferably with hands-on experience managing strategic accounts.
• Proven experience working with pharmacy chains, modern retail networks, Mother & Baby retailers, or companies in the Healthcare, Pharmaceutical, or FMCG industries.
• Candidates with established business relationships with major pharmacy and retail chains in Vietnam will be highly preferred.
• Strong commercial negotiation, business planning, and strategic account management skills.
• Strong business acumen, analytical thinking, and the ability to manage sales performance and commercial expenses effectively.
• Proactive, accountable, results-driven, and capable of working independently.
• Excellent cross-functional collaboration skills, particularly with Marketing, Trade Marketing, Supply Chain, and Finance teams.
• Proficiency in Microsoft Excel, PowerPoint, and business reporting tools.

3. COMPENSATION & BENEFITS

• Competitive compensation package based on qualifications and experience, including performance-based KPI and sales incentives.
• 13th-month salary and holiday bonuses in accordance with company policies.
• Full participation in statutory social insurance, health insurance, and unemployment insurance schemes.
• Team-building activities, Year-End Parties, workshops, and other internal company events.
• Exclusive employee discounts on imported French products.
• Dynamic and collaborative working environment with opportunities for professional training, career development, and advancement.
• Working hours: 8:30 AM – 5:30 PM, Monday to Saturday (two Saturdays off per month, Sundays off, and public holidays in accordance with Vietnamese labor regulations).