Key Account Executive - Modern Trade (SaiGon Co.op)

POSITION TITLE: Key Account Executive - Modern Trade - (SaiGon Co.op)

POSITION SNAPSHOT

• Company: Nestlé Viet Nam
• Location: Ho Chi Minh City
• Function: Sales
• Job Type: Full-Time on site
  
  

Position Summary

Nestlé is looking for a Key Account Executive - Modern Trade to own and manage assigned customer accounts, driving sales growth, in-store execution excellence, and customer collaboration to achieve agreed business objectives.

In this role, you will work closely with customers, internal stakeholders, and promoter/merchandiser teams to strengthen product availability, merchandising standards, promotional execution, and overall sales performance while delivering agreed business and customer KPIs across assigned Modern Trade accounts.

A DAY IN THE LIFE

As a Key Account Executive, you will:

• Own and manage assigned customer accounts, building strong customer partnerships and identifying opportunities to drive sales growth and improve business performance.
• Deliver agreed sales, distribution, merchandising, call coverage, and customer performance targets.
• Implement, monitor, and update field sales plans to support volume, value, and KPI delivery.
• Lead customer discussions and negotiations while monitoring sales-out performance, inventory levels, and order placement.
• Execute channel and category plans at the point of purchase, including product availability, share of shelf, displays, and promotions.
• Provide timely demand forecasts, market updates, customer feedback, and competitor insights to support business planning.
• Build strong working relationships with customer contacts and collaborate effectively with Trade Marketing, Marketing, and other cross-functional teams.
• Coach, motivate, and support promoters and merchandisers to strengthen in-store execution.
• Ensure compliance with Nestlé principles, trade policies, safety requirements, and applicable local regulations.
  
  

What Will Make You Successful

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• 2-5 years of experience in Modern Trade Sales, preferably within FMCG or consumer goods industries.
• Strong track record of achieving sales, distribution, merchandising, and customer KPIs.
• Good understanding of field sales operations, customer management, and commercial execution.
• Experience working with, coaching, or managing promoters and merchandisers.
• Strong customer relationship management and stakeholder management skills.
• Effective negotiation, selling, and business planning capabilities.
• Strong communication and interpersonal skills.
• Self-motivated, results-oriented, and able to work with accountability and integrity.
• Knowledge of key account management, integrated commercial planning, traceability, and quality fundamentals would be an advantage.