Integrated Brand Communications Manager - Fashion Retail
Integrated Brand Communications Manager - Fashion Retail
Michael Page- Posted 20 hours ago
- Be among the first 10 applicants
Job Description
- Drive retail brand engagement with data-driven marketing
- Lead impactful marketing communications strategies in a fast-growing retailer
The organisation operates within the fasy-growing retail industry based in Ho Chi Minh City.
Job Description
Your main responsibilities will include:
- Developing and implementing strategic brand communication plans to increase brand awareness and engagement.
- Overseeing membership programmes to drive customer loyalty and retention.
- Collaborating with internal teams to align marketing strategies with business objectives.
- Managing campaigns across multiple channels, ensuring consistent messaging and branding.
- Analyzing market trends and customer insights to inform marketing strategies.
- Monitoring campaign performance and preparing detailed reports for stakeholders.
- Building relationships with external agencies and vendors to optimize marketing initiatives.
- Ensuring compliance with industry standards and maintaining brand integrity.
You Should Have
- A degree in marketing, communications, or a related field.
- Expertise in developing and executing brand communication strategies.
- Strong knowledge of the fashion retail industry and its marketing trends.
- Proven ability to manage membership programmes and customer engagement initiatives.
- Strong exposure in working with cross-functional teams and external partners.
- Excellent analytical skills to assess campaign performance and market trends.
- Strong project management and organisational skills.
- Proficiency in digital marketing tools and platforms.
- A competitive base salary with attractive bonus
- Opportunities for professional growth within the retail industry.
Quote job ref: JN-102026-7119548
