Job Description

Company Overview

Maxidi is a modern retail chain focused on bringing quality products and affordable prices closer to local communities. With a strong emphasis on fresh food, product quality, and convenient everyday shopping, Maxidi aims to make grocery shopping easier and more accessible for customers.

As a community-based retail business, Maxidi offers an exciting opportunity to strengthen brand awareness, expand its customer base, and drive in-store traffic through integrated digital and offline marketing initiatives.

Website: https://maxidi.vn/

1.Job Overview

The Head of Marketing (Strong in Digital) is responsible for leading the overall marketing strategy to

build brand awareness, acquire new customers, and drive traffic to physical stores.

This role requires a strong digital-first mindset, combined with the ability to integrate offline marketing

activities to maximize customer reach and conversion. The objective is to ensure that all marketing

efforts—both online and offline—work together to influence customer behavior and deliver measurable

business impact.

2. Key Responsibilities

2.1. Marketing Strategy & Customer Growth

Develop and execute an integrated marketing strategy aligned with business expansion goals
Drive customer acquisition and increase brand visibility across both digital and offline channels
Define KPIs and ensure consistent tracking of marketing effectiveness

2.2. Digital Marketing Leadership (Core Focus)

Lead performance marketing across platforms (Facebook, Google, TikTok, Zalo, etc.)
Convert digital reach into store visits and purchases
Optimize campaigns for ROI, cost efficiency, and scalability
Build a strong online presence and drive customer engagement

2.3. Offline Marketing & Store Traffic Optimization

Design and execute offline marketing initiatives (in-store campaigns, POSM, local activations)
Ensure consistency between online messaging and in-store experience
Optimize traditional channels (e.g., leaflet, flyer distribution) and integrate them with digital

campaigns

Continuously evaluate and improve cost-effectiveness of offline vs digital channels

2.4. Local Area Marketing (Online + Offline Integration)

Develop hyper-local campaigns tailored to specific store locations
Lead marketing plans for new store openings (pre-launch → launch → post-launch)
Align marketing activities with local customer behavior and demographics

2.5. Content & Brand Management

Build and manage content strategy across digital and offline touchpoints
Ensure clear, simple, and consistent brand messaging
Develop campaigns that drive both awareness and immediate action

2.6. Data & Performance Management

Track key metrics such as brand awareness, customer acquisition, store traffic, and ROI
Analyze customer insights and campaign performance to optimize strategies
Build reporting systems to support data-driven decision-making

2.7. Team Leadership & Cross-functional Collaboration

Build, lead, and develop a high-performing marketing team
Manage external agencies and partners
Work closely with Operations, Sales, and Expansion teams to support business growth

3.Benefits

Competitive compensation: Attractive salary packages based on your skills and experience.
Full insurance coverage: Social, health, and unemployment insurance in accordance with Vietnamese labor law.
13th-month salary: Guaranteed 13th-month salary, plus performance-based bonuses depending on company results.
Annual salary review: Regular performance evaluations with opportunities for salary adjustments every year.
Team engagement activities: Company events such as the Year End Party (YEP), team building, and company trips.
Dynamic work environment: A young, professional, and open workplace that encourages creativity and personal growth.

Working location: 12A Tiền Giang, Phường Tân Sơn Hòa, TP. HCM

Working time: 9:00 am - 6:00 pm Mon - Fri