Head of Marketing

KEY RESPONSIBILITIES:

Brand & Portfolio Management

• Set the overall direction for the master brand and portfolio, ensuring strong brand equity, clear positioning, and sustainable growth across variants.
• Shape brand strategy, positioning, innovation, and development plans based on consumer needs and business priorities.

Marketing Strategy & Business Growth

• Develop and drive integrated marketing plans across ATL, digital, social, trade, experiential, O2O, and promotional activities.
• Translate consumer and market opportunities into impactful marketing initiatives that strengthen brand presence and deliver business growth.

Brand Communication & Creative

• Own the development of brand communication, creative concepts, content, and storytelling that consistently bring the brand purpose and portfolio to life.
• Lead agency partnerships and ensure high-quality, consistent execution across touchpoints.

Consumer, Data & Performance

• Turn consumer insights, market intelligence, CRM, social listening, media, and campaign performance data into actionable marketing strategies.
• Continuously evaluate and optimize marketing effectiveness and ROI.

Cross-functional Collaboration & Digital

• Work closely with Sales, Commercial, Trade Marketing, Innovation, and other key functions to align marketing strategies with overall business objectives.
• Drive digital adoption and strengthen the Company's overall marketing capabilities and ways of working.

People Leadership

• Lead and develop a high-performing marketing team, building strong capabilities across brand management, digital, innovation, and integrated marketing.

REQUIREMENTS:

• Bachelor's or Master's degree
• Strong marketing leadership experience withinFMCG, or other fast-moving consumer categories.
• Demonstrated success in building and growing local brands, from strategy and positioning through to execution and commercial results.
• Experience with international brands and global brand-building practices, with the ability to adapt them to local consumer and market dynamics.
• Proven track record in managing a masterbrand or multi-variant portfolio, including portfolio strategy, innovation, and growth planning.
• Strong strategic thinking, consumer understanding, commercial mindset, and leadership capabilities.
• Fluent in English