I. Nhim v chnh:
Chin lc & qun tr thng hiu
- Xy dng chin lc marketing ngn hn, trung hn, di hn ph hp vi nh hng ca cng ty.
- Qun l thng hiu m phm tc, nh v sn phm trn th trng Vit Nam.
- Nghin cu th trng, phn tch i th, d bo xu hng ngnh beauty/haircare.
Qun l knh truyn thng & qung b
- Lp k hoch v gim st cc hot ng digital marketing (Facebook, TikTok, Instagram, Zalo, SEO/SEM, KOL/Influencer, PR).
- Trin khai marketing offline: event salon, hi tho, roadshow, ti tr s kin ngnh tc.
- Xy dng chin dch truyn thng sng to, thu ht khch hng mc tiu (salon, stylist, khch hng c nhn).
Qun l sn phm & pht trin th trng
- H tr ra mt sn phm mi: t nghin cu th trng, thng ip truyn thng, n k hoch tung sn phm.
- Hp tc vi b phn kinh doanh trong cc chng trnh thc y bn hng (promotion, combo, chnh sch i l).
Qun l ngn sch & i ng
- Qun l ngn sch marketing, m bo hiu qu ROI.
- Xy dng, o to v pht trin i ng marketing chuyn nghip.
Bo co & nh gi hiu qu
- Theo di, phn tch hiu qu chin dch marketing v bo co nh k cho Ban Gim c.
II. Yu cu
- Tt nghip i hc tr ln cc chuyn ngnh: Marketing, Qun tr Kinh doanh, Truyn thng, hoc cc ngnh lin quan.
- Ti thiu 57 nm kinh nghim Marketing, trong c t nht 23 nm v tr qun l.
- u tin ng vin c kinh nghim trong ngnh m phm, lm p, chm sc tc hoc FMCG.
- Nng lc qun tr: xy dng chin lc, qun l i nhm, qun l ngn sch.
- K nng chuyn mn: digital marketing, Ecom, brand management, trade marketing, market research.
- K nng mm: giao tip, m phn, sng to, lnh o, t duy phn tch.
- Thnh tho tin hc vn phng, cng c qun l marketing (Google Analytics, Ads Manager, CRM).
