Head of Channel - D2C, Consumer Products Division

Role Summary

We are looking for an E-commerce and digital leader with a passion for strategy, cross-functional projects and the scaling of new business opportunities in high-velocity and complex environments. In the ever-changing e-commerce landscape, growth mindset and focus on sustained scalability will allow the candidate to successfully lead L'Oréal's online transformation.

Key Responsibilities

Ecommerce expertise - Lead the online strategies and operatins with sustainable growth and profitabilities.

• Develop and own the channel strategy across online touchpoints including Marketplaces, and Social Commerce and in accordance with the division and brand's business objectives.
• Lead and own Join Business partnerships with an online platform, with a strategic and integrated approach resulting in positive business impact on the top line and efficiency gains in the bottom line.
• Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across SAPMENA.
• Ensures that the brand presence and journey online is consistent with overall brand standards and strategy.
• Drives collaboration with cross function teams and ensures A+ performances in all activations and campaigns
  
  

Media

• Develop and own the media strategy across brands and platforms with the dual objective of brand building and conversion.
• Drive collaboration with CDMO, Media Agency and Marketing teams of the division to implement and track performance of the media strategy.
  
  

Social & Advocacy

• Develop and own the social & advocacy strategy of the division from pure advocacy to affiliate commerce.
• Support the division in building and engaging a diverse and qualitative community of advocates to the division leading to the creation of an advo-selling club.
  
  

Qualifications

• 8-10 years of work experience in MNCs preferably FMCG industry with at least 4-5 years in Ecommerce area
• Effective team leader and people developer
• Able to handle complexity and pressure
• Results Oriented
• Fluent professional English
• Able to work and collaborate with multi-function teams and regional teams