Head of Agency Digital Platforms

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About the Role

Reporting line: Chief Agency Officer

Location: Ho Chi Minh City

Function: Agency Distribution | Department: Agency Digital

Role: Managerial

THE OPPORTUNITY

• Lead the end to end digital transformation of AIA Vietnam's Agency Distribution, driving digital strategy, advisor productivity platforms, and AI powered sales enablement to accelerate Agency growth, quality, and professionalism.
• Spearhead the development, enhancement, and governance of the Agency Digital Ecosystem, including recruitment engines, onboarding and training platforms, digital sales tools (IPODS, IJOB, AIAONE [ALPA]), performance dashboards, AI driven lead gen, and customer interaction capabilities.
• Establish clear performance frameworks, governance models, and KPIs to measure digital maturity, productivity uplift and process digitization across the Agency network.

ROLES AND RESPONSIBILITIES

• Develop and execute a long-term Agency Digital Roadmap aligned with AIA's distribution strategy and Group's digital priorities.
• Design an integrated Agency Digital Ecosystem, including:
  • Digital recruitment platforms (lead engines, profiling tools, AI candidate scoring)
  • Digital onboarding (e-learning, gamified orientation, micro-certification modules)
  • Digital sales platforms (iPOS, IJOB, AIAONE [ALPA]…)
  • AIenhanced engagement (Avatar AI, AI CoPilot for Agent, automated content)
• Strengthen data infrastructure to support agents insights, segmentation, productivity analytics, and targeted capability building.
• Lead innovation partnerships with internal tech teams to enhance Agency productivity and customer experience.
• Establish governance frameworks with clear cadence, risk escalation, and cross-functional accountability.

• Lead execution of all key digital initiatives for Agency, ensuring timely delivery, adoption, and measurable business outcomes.
• Oversee financial forecasting, budget management, and cost-efficiency of digital programs.
• Provide leadership and direction to project teams, product owners, UX designers, and technology partners.
• Drive multi-level stakeholder alignment with Agency Leaders, CAO, Agency Training, Marketing, Compliance, and Operations.
• Deploy Agent productivity dashboards tracking: Activity management, Conversion performance, Digital usage & maturity, Customer engagement metrics
• Manage risks, regulatory alignment, compliance with AIA policies, and timelines.

• Create a data-driven framework to identify growth drivers, productivity levers, and capability gaps across the Agency.
• Lead the rollout of Agency Digital platforms/ dashboards, integrating activity data, customer insights, and next-best-actions powered by AI.
• Work with Agency Leadership to define the ideal Agent & Leader experience and embed it consistently in digital journeys.
• Oversee development of digital tools that support end-to-end agent lifecycle: Recruitment Onboarding Training Sales Service Retention
• Collaborate with Group Office to adopt best practices, shared platforms, and emerging AI capabilities.

JOB REQUIRIMENT

• : University graduate / Post-Graduate in Business, Digital Transformation, Technology, Marketing or related fields.
• Minimum 8-10 years of experience in Life Insurance, Financial Services, Digital Transformation, or related industries.
• Strong understanding of the Agency channel, agent lifecycle, and sales behaviour dynamics.
• Proven track record in designing and executing large-scale digital transformation in sales-driven or distribution-led organizations.
• Experience in:
  • AI-driven advisory tools & digital sales enablement
  • Platform/product development
  • Digital capability building for large frontline forces
  • CRM, lead engines, sales funnel optimization
  • Learning platforms & gamification
• Strong background in transformation leadership, stakeholder management, and cross-functional execution.
• Strong strategic thinking, ability to translate business needs into digital solutions.
• Excellent influencing, change management, and communication skills across multiple levels.
• Strong project management and governance capabilities.
• Leadership capability to manage diverse teams and external partners.
• Analytical thinker with the ability to derive insights from data and convert into actionable strategies.
• Resilience, agility, and comfort working in fast-paced, evolving environments.