Growth & Partnerships Executive (Open for Fresher)

About the role

Drive our market expansion across Ho Chi Minh City. You'll own the full top of funnel pipeline, from outbound discovery and on the ground pitching to closing key business accounts.

What you'll do

1. New Business Development

• Identify and approach potential B2B customers through cold calls, direct outreach, networking, and market visits.
• Contact restaurant owners, managers, bar managers, and purchasing decision-makers.
• Arrange meetings, product introductions, tastings, and trial orders.
• Negotiate pricing and commercial terms within company guidelines.
• Convert prospects into active accounts.

2. Account Management

• Maintain relationships with existing customers.
• Follow up after the first order and identify opportunities for reorders.
• Develop accounts through upselling and cross-selling.
• Understand customer feedback and communicate it to the team.
• Support customers when issues related to orders, delivery, or products arise.

3. Sales Execution

• Maintain accurate records of prospects, meetings, trials, orders, and follow-ups.
• Consistently follow up with prospects instead of letting opportunities disappear.
• Achieve monthly sales and new-account targets.
• Partner with the team to optimize outreach tactics, commercial offers, and sales strategies.

4. Market Development

• Visit the market regularly to understand customer behavior, competitors, pricing, and new opportunities.
• Identify potential restaurants, bars, and F&B businesses that fit our target customer profile.
• Share market insights and customer feedback with the team.

What we're looking for

Must-have:

• Bachelor's degree or equivalent education
• Energetic, proactive, and comfortable talking to strangers.
• Strong communication and interpersonal skills.
• Sales management experience / Retail partnership management
• Comfortable working in a fast-moving startup environment.
• Creative problem-solver in structuring win-win partnerships with venue owners, balancing immediate sales targets with long-term account retention. 

A strong plus:

• Previous experience in B2B, F&B, beverage, hospitality, or FMCG sales.
• Existing relationships with restaurants, bars, cafés, or other F&B businesses.
• Experience with cold calling, field sales, account acquisition, or consignment.
• Motorcycle / ability to travel around Ho Chi Minh City.
• Fresh graduates are welcome to apply if you are confident, hungry to learn, and genuinely interested in sales.

What success looks like

We evaluate our BD team based on results rather than desk time.

Our focus is on driving effort, converting leads, and generating revenue.

Key performance indicators include:

• Outreach to potential clients
• Client visits and consultations
• Sample/product test runs
• New account acquisitions
• Repeat sales revenue
• Account expansion and upselling

You will be supported with well-defined goals and an incentive scheme designed to reward real achievements.

What we offer:

• Competitive base salary + performance-based commission
• Clear sales KPIs and transparent earning structure
• Opportunity to grow with an early-stage business
• Hands-on exposure to B2B sales, business development, account management, and market expansion
• High level of ownership and autonomy
• Opportunity to take on greater responsibility as the team grows
• A young, fast-moving, and entrepreneurial working environment

Why join us

As an early-stage brand, we want to work with people who are interested in building the brand and the business together.

Your role will start with sales and business development, but your contribution can go beyond closing deals.

You will have the opportunity to:

• Develop the brand with us through direct market exposure and customer feedback.
• Bring insights from customers back to the team to improve our products, positioning, and go-to-market strategy.
• Contribute ideas on how we approach the market, communicate our value, and build relationships with partners.
• Take ownership of your market and help identify new opportunities for brand expansion.
• Participate in discussions around sales strategy, partnerships, campaigns, pricing, and market development.
• Have room to negotiate and propose ideas. We value people who can think, challenge, and contribute rather than simply execute instructions.

We belive in partnership

Because we are still an early-stage business, we are open to negotiating responsibilities, commission structures, incentives, and future opportunities based on your capabilities and the value you bring.

For people who demonstrate strong performance, initiative, and commitment, we are open to building a long term partnership beyond the initial Business Development role.

You won't just be selling the brand.

You'll have the opportunity to help build it.