Company Description
The Parentinc is Southeast Asias largest content, community, and commerce platform for parents, dedicated to supporting healthy pregnancies and happy families.
Our flagship brand, theAsianparent, reaches millions of parents daily through our app and website, offering trusted content, a vibrant community, and curated mama & baby products. We also own Mamas Choice, a brand providing safe, natural, and Halal-certified products for mothers.
In Vietnam, we strengthened our presence by acquiring Webtretho and B Yu in 2022, followed by Motherswork in 2024, a premium mother and baby retailer. Backed by investors such as East Ventures, Redbadge Pacific, and Vertex Ventures, our mission is simple: to improve the quality of families lives through technology.
Role Description
We are seeking a hands-on, data-driven Growth Marketing Manager to accelerate our brands growth in Vietnam. This is an exciting opportunity for someone who thrives in fast-paced D2C environments and brings strong expertise in TikTok marketing, e-commerce growth, and performance-driven campaigns.
You will be responsible for scaling our digital presence, driving customer acquisition, and maximizing ROI across multiple online channels.
Key Responsibilities
- TikTok Growth: Lead TikTok strategy and executionincluding ads, affiliate, live selling, and creator partnershipsto drive both revenue and brand engagement.
- E-commerce Performance: Plan and run growth campaigns across Shopee, Lazada, TikTok Shop, and our website to increase traffic, conversion, and retention.
- Full-Funnel Marketing: Manage paid social, search, affiliate, influencer, and CRM initiatives, ensuring measurable impact.
- Analytics & Optimization: Track campaign performance, uncover insights, and optimize CAC, ROAS, and LTV through continuous testing.
- Cross-Functional Collaboration: Partner with content, creative, product, and operations teams to align campaigns with business objectives.
- Budget Management: Own and manage marketing budgets, providing accurate forecasts and ensuring efficient spend allocation.
- Experimentation: Run A/B tests and pilot growth hacks to accelerate user acquisition and retention.
Requirements
- 35 years experience in digital marketing, with a track record of success in e-commerce and performance marketing.
- Proven TikTok expertise (ads manager, affiliate programs, live selling, creator partnerships).
- Deep understanding of the Vietnamese digital consumer landscape, online shopping behavior, and local platforms.
- Strong analytical skills with hands-on experience in campaign tracking, attribution, and reporting.
- Entrepreneurial, resourceful, and comfortable working in a lean, high-growth environment.
- Excellent communication skills in both Vietnamese and English.
What We Offer
- A chance to build and scale one of Vietnams leading mom & baby FMCG/D2C brands.
- Exposure to regional growth strategy across Southeast Asia.
- Competitive salary with performance-based incentives and fast-track career progression.
- A dynamic, collaborative, and entrepreneurial culture where your ideas directly drive impact.
