Growth Marketing Lead

Company Description

DMSpro is Vietnam's pioneer in cloud-based Distribution Management System (DMS) solutions, delivering ERP-grade platforms tailored to FMCG, pharmaceuticals, agriculture, and construction materials. With 14+ years implementing DMS across Vietnam and Southeast Asia, we're trusted by leading enterprises and multinationals. DMSpro is part of Vela Software, under Constellation Software Inc. (CSI) - one of the world's largest and most stable enterprise software groups. That gives us the resources and reach of a global platform, with the speed and focus of a founder-led business, as we build toward becoming Asia's top-tier cloud DMS provider.

Role Description

The Growth Marketing Lead owns data-driven growth: acquiring, engaging, and retaining customers across digital and offline channels. You'll run growth experiments, manage performance marketing, and work closely with Sales and Product to align go-to-market plans. Day to day means tracking funnel metrics, sharpening segmentation and messaging, and reporting results and recommendations to leadership, while owning the marketing budget.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or equivalent experience
• B2B/SaaS marketing experience, ideally in ERP, DMS, or enterprise software
• Hands-on growth hacking: experimentation, A/B testing, funnel optimization, performance marketing
• Comfortable working closely with Sales to drive lead gen, conversion and revenue
• Strong analytical skills: can read data, track KPIs and turn insight into action
• Fluent English; strong communicator across cross-functional and stakeholder groups
• Preferred: multi-market / Southeast Asia regional experience
• Understanding of the distribution industry (FMCG/pharma/agriculture/construction materials) and the ability to translate industry specifics into marketing messaging is a strong advantage