Bn s l ngi chu trch nhim chnh trong vic xy dng, trin khai v ti u ha cc chin lc tng trng ngi dng (User Acquisition) cho cc dch v ca Xanh SM (v d: Xanh Car, Xanh Bike, Xanh Ngon, Xanh Express...). V tr ny i hi t duy phn tch su sc, kh nng lm vic vi d liu ln v kinh nghim thc t trong vic vn hnh cc chin dch pht trin ngi dng hiu qu trn nhiu knh khc nhau thu ht v gi chn ngi dng.
1. Trch nhim chnh
- Xy dng v thc thi chin lc UA: Lp k hoch, trin khai v qun l ton b cc chin dch tng trng ngi dng trn cc nn tng tr ph nh Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads, v cc mng qung co khc.
- Phn tch v ti u ha hiu qu: Theo di, phn tch d liu hiu sut ca cc chin dch UA (bao gm CPI, CPA, ROAS, LTV, Retention Rate...) a ra cc quyt nh ti u ha kp thi, m bo t c mc tiu KPI ra.
- Qun l ngn sch, knh, i tc: Lp v qun l ngn sch hiu qu, m bo phn b ngun lc ti u gia cc knh, i tc mang li hiu qu cao nht.
- Pht trin knh mi: Nghin cu v th nghim cc knh qung co, cc i tc tim nng m rng phm vi tip cn ngi dng mi.
- Phi hp ni b: Phi hp cht ch vi cc i ng khc nh Marketing, Product, Promo & Loyalty... m bo tnh nht qun v hiu qu ca cc chin dch.
- Bo co v xut: Lp bo co nh k v hiu qu hot ng UA v a ra cc xut ci tin da trn d liu.
2. Yu cu bt buc
- Kinh nghim:
- C t nht 3-5 nm kinh nghim chuyn su v User Acquisition trong lnh vc cc ng dng di ng (game/app/super app) hoc cng ngh, E-commerce c lng ngi dng ln.
- C kinh nghim thc chin vi ngn sch marketing ln, trn cc nn tng qung co ln nh Google (SEM, UAC), Facebook (Meta), TikTok, Affiliate v cc DSP (Demand-Side Platform).
- tng trc tip qun l v ti u ha cc ch s nh CPI (Cost Per Install), CPA (Cost Per Acquisition), ROAS (Return On Ad Spend), v LTV (Life Time Value).
- K nng:
- T duy phn tch v gii quyt vn : Kh nng thu thp, phn tch v din gii d liu a ra cc insights hnh ng. Thnh tho cc cng c phn tch nh Google Analytics, Firebase, Tableau, v cc nn tng phn tch ng dng (AppsFlyer, Adjust...).
- K nng qun l d n: C kh nng qun l nhiu chin dch cng lc, u tin cng vic v tun th deadline.
- Thnh tho cng ngh: Am hiu v cc cng c v nn tng marketing cng ngh (MarTech) mi nht.
- K nng mm: Giao tip tt, lm vic nhm hiu qu v c kh nng thuyt trnh, bo co r rng.
