Growth Lead (User Acquisition)

ABOUT THE COMPANY

Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.

To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.

ABOUT THE ROLE

We are looking for a Growth Lead to own our User Acquisition strategy across major mobile ad networks and programmatic platforms. In this role, you will lead a dedicated team to execute large-scale campaigns and drive high-quality users for our global apps.

This position is perfect for a data-driven leader who excels at scaling mobile performance and has the vision to turn complex analytics into sustainable revenue growth

Working Place

1. Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
2. Ho Chi Minh: 1 Bis Pham Ngoc Thach, District 1

WHAT WE ARE LOOKING FOR

• 3+ years of hands-on experience in Performance Marketing or Growth Marketing, with at least 2 years of deep expertise specifically in mobile app user acquisition on Applovin or similar platforms (e/g Unity, ironSource, Google, UAC, TikTok, Meta...)
• Proven experience in managing a team of at least 3-5 people, with a track record of hitting aggressive KPIs.
• Expertise in A/B testing, cohort analysis, and LTV (Lifetime Value) modeling
• Deep experience with Mobile Measurement Partners (MMP) such as AppsFlyer, Adjust, or Singular.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
• Excellent English proficiency (equivalent to IELTS 7.0+) to work in a global, fast-paced environment.
• A proactive leader who is detail-oriented, self-driven, and thrives in a performance-focused culture.
• Excellent communication and presentation skills

WHAT YOU WILL DO

• Build and direct full-funnel marketing strategies specifically for Applovin to acquire high-quality users and boost customer lifetime value.
• Oversee the planning, launching, and daily optimization of ad campaigns within your team, ensuring everything runs smoothly with high cost-efficiency.
• Analyze performance metrics (CPI, ROAS, CVR, retention) alongside your team to find winning insights and suggest smart ways to improve.
• Collaborate closely with cross-functional teams including creatives, analytics, and product to align on campaign goals and execution.
• Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space.
• Guide your team in constantly A/B testing everything from ad creatives, audience segments, placements to bidding strategies to find the best-performing combinations.
• Track your sub-team's progress and present regular reports with clear, actionable insights and learnings.

WHY CROSSIAN IS THE NEXT BIG STEP FOR YOUR CAREER

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Compensation & Performance Rewards

• Attractive & Transparent Compensation: Highly competitive salary and bonus structure. Total income can reach up to $7,000/month.
• Guaranteed 13th month salary.
• Performance Profit Sharing (High Potential Income): Quarterly and year-end bonuses based on our company profit-sharing program (Typically resulting in a total annual bonus equivalent to 13 to 20 months of salary)
• Full Salary During Probation

Health & Wellness

• Premium Global Health Insurance
• A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family.
• Full salary contribution to compulsory social insurance (SI, HI, UI).
• Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

Career Growth & Development

• Clear & transparent career development and promotion opportunities
• Learning & Development: General Company Training & Development Program, including access to free Coursera courses.

Work-Life & Perks

• 5-day work week with 15 days of paid annual leave.
• An annual 5-star Summer Summit.
• Office Amenities: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.