Google Ads Performance Marketing

ABOUT THE COMPANY

Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.

To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.

Office Address

1. Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
2. Ho Chi Minh: 1 Bis Pham Ngoc Thach, District 1

ABOUT THE ROLE

As our Google Performance Marketing, you'll be in charge of developing and executing performance-driven advertising campaigns on Google. Your expertise will be instrumental in optimizing campaigns, maximizing return on ad spend, and driving customer acquisition and retention. We're seeking someone with a strong background in Google performance marketing and a proven track record of achieving significant growth and driving results.

WHAT YOU WILL DO

1. Plan and execute performance marketing strategies on Google Ads platform to acquire customers and boost customer lifetime value.
2. Plan, set up, and optimize Google advertising campaigns effectively.
3. Dive deep into campaign data to identify key performance indicators (KPIs), track campaign success, and make data-driven decisions for optimization.
4. Collaborate closely with our creative, analytics, and product teams to ensure seamless campaign execution and cohesive messaging.
5. Keep your finger on the pulse of Google trends, best practices, and changes in the ecosystem, so we can stay ahead of the curve.
6. Test and iterate ad creatives, signal segments, and campaign strategies to continuously improve performance and maximize return on investment.
7. Provide regular reports to stakeholders, sharing insights, highlighting successes, addressing challenges, and identifying optimization opportunities.

WHAT WE ARE LOOKING FOR

1. A bachelor's degree in Accounting, Auditing, Finance, Data Analysis, Computer Science, IT, Mathematics, Economics, or a related field.

• Extra points if you graduated from top universities (local or glo bal) and had a GPA that sparkled.
• Having Data certificates, specialized certificates is an advantage

2. More than 1 year of experience in performance marketing, focus on conversion objective

3. Proven track record of driving significant growth and achieving outstanding results in performance marketing campaigns.

4. Strong analytical skills and ability to extract valuable insights from data to optimize campaigns and deliver business outcomes.

5. Familiarity with performance marketing metrics such as ROAS, CPA, LTV, and conversion rates.

6. Experience in the e-commerce industry, agency marketing, or game studio is a plus.

WHY CROSSIAN IS THE NEXT BIG STEP FOR YOUR CAREER

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

Compensation & Performance Rewards

• Attractive & Transparent Compensation: Highly competitive salary and bonus structure. Total income can reach up to $5,000/month (basic salary up to $2000 depending on capacity).
• 13th-month salary guarantee.
• Performance Profit Sharing (High Potential Income): Quarterly and year-end bonuses based on our company profit-sharing program (Typically resulting in a total annual bonus equivalent to 10 to 20 months of salary)
• Full Salary During Probation

Health & Wellness

• Premium Global Health Insurance
• A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family.
• Full salary contribution to compulsory social insurance (SI, HI, UI).
• Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.

Career Growth & Development

• Career Roadmap: Clear, transparent, and structured career development and promotion opportunities.
• Learning & Development: General Company Training & Development Program, including access to free Coursera courses.

Work-Life & Perks

• Flexible, non-binding working time and space according to office hours
• 15 days of paid annual leave.
• An annual 5-star Summer Summit.
• Office Amenities: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.