Full-Stack Marketing Manager B2B IT & Cybersecurity

We are looking for a hands-on, strategic, and results-driven Full-Stack Marketing Lead/Manager to work directly with the U.S. Marketing Lead to manage, execute, and scale marketing activities across AGEST Vietnam, LogiGear US and DWS.

This role combines marketing strategy, campaign management, content development, digital marketing, demand generation, lead generation, events, marketing operations, and team leadership.

KEY RESPONSIBILITIES

1. MARKETING STRATEGY & PLANNING

• Work directly with the U.S. Marketing Lead to translate business priorities into comprehensive marketing strategies and actionable plans.
• Develop annual, quarterly, monthly, and campaign-level marketing plans aligned with business objectives and growth targets.
• Establish marketing priorities, objectives, KPIs, timelines, and resource requirements across LogiGear and DWS.
• Maintain the marketing calendar and coordinate priorities across brands, campaigns, and business initiatives.
• Recommend marketing campaigns, content strategies, channels, and growth opportunities based on market insights, customer needs, and business priorities.
• Develop and continuously improve marketing processes and execution frameworks to support scalable growth.
• Contribute to marketing budget planning, resource allocation, and performance reviews.
• Provide strategic recommendations based on campaign performance, market trends, and business opportunities.

2. CAMPAIGN MANAGEMENT & INTEGRATED MARKETING

• Own end-to-end marketing campaigns, from planning and strategy through execution, measurement, and optimization.
• Define target audiences, value propositions, messaging, channels, timelines, deliverables, and success metrics.
• Develop integrated campaigns across content, digital marketing, email, social media, webinars, conferences, and outbound prospecting.
• Create campaign plans, project timelines, checklists, and execution guidelines.
• Coordinate with design, development, sales, external vendors, and other stakeholders to ensure timely delivery.
• Execute campaigns directly or delegate tasks to team members as the team grows.
• Monitor campaign performance, identify bottlenecks, and implement improvements.
• Ensure consistent messaging and coordinated execution across LogiGear and DWS.

3. CYBERSECURITY & B2B IT TECHNOLOGY MARKETING

• Develop and execute marketing strategies for B2B IT technology, software testing, quality assurance, software development, and cybersecurity or information security solutions and services.
• Translate complex technical solutions, security capabilities, and technology offerings into clear value propositions for business decision-makers and technical audiences.
• Develop targeted messaging and campaigns addressing customer pain points, industry challenges, business risks, and technology requirements.
• Create industry-relevant content, case studies, thought leadership materials, solution briefs, and sales enablement assets.
• Research market trends, competitive positioning, customer segments, and emerging opportunities in cybersecurity and B2B technology.
• Collaborate with technical experts, sales teams, and business leaders to validate technical messaging and ensure marketing accuracy.
• Support positioning, differentiation, and demand generation for technology and security-related offerings.

4. CONTENT & BRAND MANAGEMENT

• Develop and manage content strategies and editorial calendars for LogiGear and DWS.
• Write, edit, and oversee content for websites, blogs, social media, email campaigns, webinars, product and service pages, case studies, and other marketing materials.
• Repurpose existing content into multiple formats and channels to maximize reach and efficiency.
• Maintain consistent brand positioning, messaging, tone of voice, and content quality across both brands.
• Coordinate with designers and other contributors to develop visual assets and marketing collateral.
• Work with the U.S. Marketing Lead on major company, product, service, and campaign messaging.
• Establish content guidelines and review processes to maintain quality and brand consistency.
• Guide team members in content planning, creation, editing, and performance optimization.

5. WEBSITE & SEO

• Manage website content, updates, landing pages, and campaign pages.
• Coordinate with developers on technical updates, website improvements, and implementation requirements.
• Execute and improve on-page SEO, keyword targeting, content optimization, and internal linking.
• Monitor website traffic, engagement, search visibility, and conversion performance.
• Identify opportunities to improve user experience, website structure, content effectiveness, and lead conversion.
• Coordinate website optimization initiatives based on analytics and business priorities.

6. EMAIL MARKETING & MARKETING AUTOMATION

• Plan, build, execute, and optimize email marketing campaigns and automated sequences.
• Manage audience segmentation, contact lists, campaign schedules, and email workflows.
• Develop email content, calls to action, and messaging tailored to different audiences and stages of the buyer journey.
• Test campaign content, links, rendering, and deliverability before launch.
• Monitor open rates, click-through rates, engagement, and conversion metrics.
• Use campaign data to improve targeting, messaging, timing, and performance.
• Coordinate email marketing activities with broader demand-generation and lead-nurturing programs.

7. LEAD GENERATION & SALES ALIGNMENT

• Develop and execute B2B demand-generation, prospecting, and lead-generation programs.
• Use Amplemarket for prospect outreach, email sequences, and outbound campaign execution.
• Use ZoomInfo and LinkedIn for prospect research, account identification, audience targeting, and contact development.
• Build and maintain prospect lists and campaign audiences aligned with target industries, company profiles, and buyer personas.
• Monitor outreach performance, review responses, and identify qualified or interested prospects.
• Maintain accurate Salesforce records and coordinate lead handoffs and follow-up with Sales.
• Manage relevant DWS marketing programs and lead-generation activities in HubSpot.
• Collaborate with Sales and Business Development to align marketing campaigns with sales priorities and target accounts.
• Track marketing-generated leads, lead quality, conversion rates, and contribution to the sales pipeline where measurable.
• Recommend improvements to targeting, outreach messaging, lead nurturing, and marketing-to-sales processes.

8. WEBINARS, EVENTS & CONFERENCES

• Plan and execute webinar, conference, trade show, and event marketing activities.
• Develop promotional strategies, timelines, and campaign plans for each event.
• Coordinate registration pages, email campaigns, social media promotion, speakers, presentation materials, and event collateral.
• Support conference sponsorships, industry events, and other brand-awareness initiatives.
• Coordinate with internal teams, speakers, partners, and external vendors.
• Manage post-event lead follow-up, data collection, performance reporting, and recommendations for future events.

9. MARKETING OPERATIONS, ANALYTICS & OPTIMIZATION

• Manage marketing calendars, project trackers, campaign assets, documentation, and reporting processes.
• Maintain organized marketing materials, templates, workflows, and repeatable execution procedures.
• Monitor marketing technology, system integrations, data quality, and workflow effectiveness.
• Coordinate external vendors and internal resources to ensure efficient delivery.
• Prepare weekly and monthly marketing reports covering completed activities, campaign performance, results, blockers, and recommendations.
• Monitor website, email, social media, campaign, event, and lead-generation performance.
• Analyze data to identify trends, performance gaps, and opportunities for improvement.
• Test different approaches where appropriate and apply data-driven insights to optimize campaigns.
• Leverage AI-powered tools and marketing technologies to improve productivity, content development, research, and operational efficiency.

10. MARKETING TEAM BUILDING & LEADERSHIP

• Build, lead, and develop a high-performing marketing team to support the growth of LogiGear and DWS.
• Assess current and future marketing capability requirements and recommend an appropriate team structure.
• Recruit, onboard, train, coach, and mentor marketing specialists, coordinators, and other team members as needed.
• Define roles, responsibilities, performance expectations, KPIs, and individual development objectives.
• Assign tasks, prioritize workloads, allocate resources, and monitor execution across the team.
• Establish effective workflows, communication practices, quality standards, and accountability mechanisms.
• Provide regular feedback, performance reviews, coaching, and professional development opportunities.
• Identify skill gaps and develop training plans to strengthen team capabilities.
• Encourage collaboration, ownership, initiative, continuous learning, and a results-oriented culture.
• Delegate execution effectively while maintaining oversight of quality, deadlines, and business outcomes.
• Continuously improve team productivity, marketing capabilities, and operational scalability as the business grows.

TOOLS & PLATFORMS

The role should be comfortable working with or quickly learning the following tools:

• CRM & Marketing Automation: Salesforce, HubSpot
• Sales Intelligence & Outreach: Amplemarket, ZoomInfo, LinkedIn
• Website & Analytics: Website CMS, Google Analytics, Google Search Console
• Content & Design: Canva and other content or design tools
• Communication & Productivity: Google Workspace
• Webinars & Events: Relevant webinar and event/conference platforms
• Project Management: Project and task management tools
• AI & Marketing Technology: AI-powered content, research, analytics, and automation tools

Experience with every tool is not required. Strong marketing fundamentals, analytical thinking, and the ability to learn new tools quickly are more important.