Ecommerce Performance Analyst

Areas of Responsibility:

A. Performance Analysis & Strategic Insights

PnL Management:

· Lead Commercial & P&L scenario modeling: Simulate Commercial & P&L outcomes, quantify trade-offs, and recommend actions with clear P&L impact.

Performance Management:

• Analyze eCommerce sales performance, customer behavior, and market trends to provide actionable insights that drive business growth.
• Develop comprehensive reports and dashboards to track key performance metrics, stock levels, and sales trends, enabling data-driven decision-making.

Strategic Planning & Execution:

• Spot and size opportunities: Identify revenue levers, cost optimizations, and operational efficiencies; estimate impact and risks.
• Lead the preparation of business reviews and presentations for leadership, summarizing the overall status, key achievements, and forward-looking strategies for the online business.
• Partner with the online commercial team to define and execute strategies that enhance sales performance and meet business objectives.
• Support Key Online Project and Business transformation to reach the KPI (Own Marketplace Model, Omnichannel Transformation, Livestream, Affiliate Partnership, Fulfillment from Store).

Data Visualization

• Synthesize complex data into clear, structured presentation decks and strategic summaries for executive leadership and cross-functional stakeholders.

B. Project Management

· Manage eCommerce Team project and optimize the performance, including CRM project, Membership Program.

C. Cross-Team Collaboration

• Work with all eCommerce commercial teams within Central Retail to share insights, align assortment strategies, and maximize sales performance.

Consolidate and analyze performance data from multiple business units to identify opportunities for collaboration and synergy across the organization.

Qualification:

Education: Bachelor's degree in business, Ecommerce, or a related field.

Experience:

• 3+ years of experience in business analysis, performance management, ideally within the sports and fashion industry/ecommerce.
• E-commerce domain knowledge (pricing, promotions, ads, logistics costs). Hands-on scenario modeling for commercial initiatives and P&L (revenue/cost drivers, assumptions).

Technical Skills:

• Strong analytical skills with a proven ability to translate data into actionable insights.
• Strong business acumen with a desire to understand the eCommerce industry.
• Proficiency in Excel, SQL, Query, familiar with AI Claude/ChatGPT. Experience with data modeling and analytical frameworks.

Technical: Knowledge and passion for sports and fashion products, with a proactive approach to staying updated on industry trends.

Human & Cultural Requirements: Strong collaboration and communication skills to work effectively with the online commercial team and cross functional team for key projects.

Managerial: Ability to analyze sales data and market trends to make informed decisions that deliver the KPI and enhance the profit of eCommerce.

Operational: Capability to handle transitions smoothly, avoiding conflicts, and supporting the commercial team to improve overall performance.