Ecommerce Marketing Manager (Beauty)

Beauty / Skincare / Cosmetics | HCMC

25–30M+ VND/month + Performance Bonus/KPI

About the Role

We are looking for an E-Commerce Marketing Manager to own growth and commercial performance across TikTok Shop, Shopee and Website.

This role focuses on Growth + Commercial + Data, rather than marketplace operation alone.

Key Responsibilities

• Develop and execute E-commerce growth plans based on Revenue/GMV targets.
• Own and optimize Traffic, Conversion, AOV, ROAS, CAC and Repeat Purchase.
• Manage E-commerce performance across TikTok Shop, Shopee and Website.
• Work with Performance, Affiliate, KOL/KOC, Creator and Livestream teams to drive sales.
• Develop Hero SKU, Product Mix, Promotion, Bundle/Combo and Pricing strategies.
• Analyze performance by Channel → Campaign → SKU → Traffic → Conversion → Revenue and turn insights into action plans.
• Manage E-commerce budget, reporting and forecasting; work with Finance to monitor actual performance and profitability.
• Lead/coordinate E-commerce-related teams and work cross-functionally with Marketing, Sales, Operations and Finance.

Requirements

• 3–5+ years in E-commerce / Digital / Growth Marketing.
• 1–2+ years Lead/Manager experience preferred.
• Hands-on experience with TikTok Shop and/or Shopee.
• Strong understanding of GMV, ROAS, CAC, CVR, AOV and Repeat Purchase.
• Experience managing revenue targets and marketing budgets.
• Strong Commercial, Data-driven, Growth and Ownership mindset.
• Experience in Beauty / Skincare / Cosmetics / FMCG / Consumer Brands is a plus.

KPI

Revenue/GMV Growth | ROAS/CAC | Conversion | AOV | Repeat Purchase | SKU Performance | Affiliate/Creator Performance | Budget Control

GMV is not the only measure of success — we value sustainable growth, marketing efficiency and profitability.

Reporting

Initially report directly to CEO/BOD. After a Marketing Manager is appointed, report to Marketing Manager.

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