Job Description

Company Description: Hero International Vietnam is a market-entry and business consulting company with leaders backgrounds in successful new brand development in new markets. .

Now serving emerging brands entering, establishing, and growing in Vietnam. The company focuses on the retail, FMCG, and Automotive sectors, providing end-to-end support from market understanding to distribution, sales channel development, and sustainable commercial growth. Leveraging strong connections across Vietnamese and international business networks,

Hero International links brands with suitable distributors, retailers, dealers, investors, and strategic partners. Its services range from market entry and expansion strategy, research, and sales development to retail and e-commerce channel building, brand launch, and local commercial representation.

ROLE OVERVIEW

We are seeking a hands-on and analytical Digital Marketing Executive to drive e-commerce performance for Hero International and the international brands we represent in Vietnam, with primary ownership of Shopee and TikTok Shop.

This role is responsible for day-to-day marketplace operations, paid and organic traffic growth, content and livestream support, and – equally important – turning platform and market data into clear commercial insight for our brand partners.

The ideal candidate is a marketplace practitioner who is comfortable inside Shopee Seller Centre and TikTok Shop Seller Centre, but who also enjoys analysis: tracking category trends, benchmarking competitors, and translating numbers into recommendations that improve sales and brand positioning.

IDEAL CANDIDATE PROFILE

Minimum 3 years of hands-on experience managing Shopee and TikTok Shop stores (brand, distributor, seller or agency side)
Strong analytical mindset – comfortable working with sales, traffic, conversion and competitor data
Working knowledge of brand intelligence: category tracking, competitor benchmarking, share-of-voice and pricing monitoring
Experience with FMCG, retail or consumer brands is an advantage
Able to work directly with international brand partners and present findings clearly
Self-driven, organised, and able to manage multiple brands at the same time

KEY RESPONSIBILITIES

E-Commerce Channel Management (Shopee & TikTok Shop)

Own end-to-end operation of Shopee and TikTok Shop stores for Hero International and partner brands
Manage product listings: content, images, variations, pricing, stock and SEO keywords
Plan and execute platform campaigns (Shopee Mega Sale, Payday, 9.9/11.11/12.12, TikTok campaigns and vouchers)
Manage flash sales, bundles, vouchers, free-shipping programs and affiliate commission settings
Coordinate with platform account managers to secure campaign slots and traffic support
Monitor store health metrics: ratings, response rate, fulfilment and penalty points

Performance Marketing & Traffic Growth

Plan, run and optimise paid campaigns: Shopee Ads (search, discovery) and TikTok Ads / GMV Max
Manage budget allocation across brands, SKUs and campaign periods
Improve ROAS, CIR, cost per order and conversion rate through continuous testing
Support external traffic from Facebook, Google and KOL/KOC activity into marketplace stores

Content, Livestream & Affiliate

Build TikTok content calendar: short-form videos, product demos, trends and hooks
Coordinate livestream sessions – scheduling, scripts, product line-up and promotions
Recruit, brief and manage TikTok affiliates, KOCs and creators; track their performance
Work with designers and content creators to produce listing visuals and campaign assets

Data Analysis & Brand Intelligence

Track daily, weekly and monthly performance: GMV, orders, traffic, conversion, AOV and returns
Analyse category and competitor data (pricing, promotions, ranking, share of shelf, share of voice)
Use market intelligence tools (e.g. Metric.vn, EcomHeat, platform analytics) to size categories and spot trends
Identify growth opportunities: new SKUs, price architecture, campaign timing and assortment gaps
Prepare clear reports and insight decks for management and international brand partners

Brand & Client Support

Support brand launches and go-to-market plans on e-commerce channels
Ensure brand guidelines, messaging and visual identity are applied consistently across platforms
Provide market feedback to clients on consumer behaviour, competitor moves and channel dynamics
Coordinate with sales, logistics and partner teams to keep stock, pricing and promotions aligned

REQUIREMENTS

Experience & Background

Minimum 3 years of experience in digital marketing / e-commerce, with direct Shopee and TikTok Shop ownership
Proven track record of growing marketplace sales and managing paid campaigns
Experience in analysis, reporting and competitor / market intelligence
Agency, distributor or multi-brand portfolio experience is a plus

Skills & Competencies

Strong data analysis and reporting skills; confident with numbers
Solid understanding of marketplace algorithms, search ranking and conversion drivers
Content sense for TikTok-style short-form video and livestream commerce
Good communication, presentation and project management skills
Detail-oriented, proactive and able to work independently in a fast-paced environment

Technical Skills

Shopee Seller Centre and Shopee Ads
TikTok Shop Seller Centre, TikTok Ads Manager and TikTok Affiliate
Microsoft Excel / Google Sheets (pivot tables, dashboards, basic formulas)
Market and e-commerce intelligence tools (Metric.vn, EcomHeat or similar)
Google Analytics, Meta Business Suite; basic design tools (Canva, CapCut) an advantage

Language Skills

Vietnamese: Native / Fluent
English: Working proficiency (preferred – for communication with international brand partners)

Other Requirements

Based in or able to commute to Phú Mỹ Hưng, District 7, Ho Chi Minh City
Willingness to support campaign peaks, livestream sessions and platform mega-sale periods
Comfortable working across multiple brands and categories at the same time

SUCCESS METRICS (KPIs)