E-commerce Executive (Campaign & Promotion)

About Bloomentum

Bloomentum is a fast growing brand group building global direct to consumer businesses across apparel, beauty, lifestyle and family categories. We are committed to product excellence, customer centricity and scalable operations. Bloomentum is a place where young Vietnamese talents come together, united by the 3S mindset: Smart in thinking, Simple in approach, and Scalable by design. We dream boldly, execute with discipline, and build global brands with clarity, intention and long term vision.

The role

Bloomentum is currently in a strong growth phase, rapidly scaling its global DTC brands. As we continue to scale our brands, we are looking for people who know how to turn every campaign into an opportunity for business growth — combining customer insight, commercial thinking, and strong execution.

We are looking for an E-commerce Executive (Campaign & Promotion) to plan, executive, and optimize promotional programs and sales campaigns across websites and e-commerce platforms for our global fashion DTC brands. 

This is a hands-on, commercially driven role for someone who wants to do more than simply run promotions. You will connect customer needs, product, pricing, offers, campaign moments, and channel execution to create campaigns that drive both customer engagement and measurable business results.

From seasonal campaigns and product launches to flash sales and platform mega-events, you will help shape what we sell, how we sell it, and when we put it in front of customers — then use data to understand what actually works.

What you'll do

1. Plan & Develop E-commerce Campaigns 

• Build monthly, quarterly, and seasonal e-commerce campaign calendars based on business priorities, customer behavior, product launches, seasonal moments, and market opportunities.
• Develop campaign concepts and promotional strategies for key commercial moments, including seasonal events, product launches, Flash Sales, Mega Sales, and platform campaigns.
• Define campaign objectives, target customers, product assortment, promotional mechanics, key messages, timing, and expected outcomes.
• Identify opportunities to turn key customer and market moments into relevant e-commerce campaigns.
• Ensure campaigns balance customer value, brand positioning, and commercial objectives.

2. Promotion & Cammercial 

• Develop promotional mechanics including discounts, vouchers, bundles, combos, free gifts, flash deals, and special offers.
• Determine the right offer and pricing strategy based on campaign objectives, product performance, inventory, customer behavior, and market conditions.
• Ensure promotional programs support both short-term sales and broader product/brand objectives.
• Work with marketplace KAMs to participate in platform campaigns and promotional events.

3. Customer & Market Insight 

• Monitor customer behavior, shopping trends, competitor activity, pricing, promotions, and market movements to identify campaign opportunities.
• Analyze customer and product insights to understand what customers want, what drives conversion, and what prevents them from purchasing.
• Research competitor campaigns, promotional mechanics, product offers, and seasonal strategies.
• Translate customer and market insights into better campaign concepts, product selections, and promotional offers.

4. Performance & Optimization

• Track campaign performance across key metrics including Revenue, Orders, Conversion Rate, AOV, units sold, and ROI.
• Monitor campaign performance before, during, and after launch to identify opportunities and issues quickly.
• Analyze performance by product, offer, campaign, channel, and customer segment.
• Test different products, offers, messaging, campaign timing, and promotional mechanics to identify what drives better results.

What you'll bring to the team:

• Bachelor's degree in Marketing, E-commerce, Business Administration, or a related field.
• 2–4 years of experience in E-commerce, E-commerce Operations, Commercial, Sales Campaign, Trade Marketing, or a similar role, preferably within the fashion or retail industry.
• Strong commercial thinking: you understand that a campaign is not successful simply because it goes live — it needs to create business impact.
• Customer-centric mindset with the ability to translate customer and market insights into campaign ideas.
• Strong understanding of promotion mechanics, pricing, discounting, vouchers, bundles, combos, and flash sales.
• Comfortable working with e-commerce performance metrics such as Revenue, Conversion Rate, AOV, Orders, and ROI
• Takes full ownership of assigned goals and drives them to completion independently.
• Skilled at goal management, result tracking, and performance analysis to drive continuous improvement.
• Strong problem-solving and decision-making skills.

What we're excited to offer you: 

• Base salary: VND 14,000,000 – 28,000,000/month, depending on experience and qualifications.
• Performance-based bonuses.
• 13th-month and 14th-month bonuses in accordance with company policy and business performance.
• 100% salary during the probation period.
• Full statutory benefits in accordance with Vietnamese Labor Law, including Social Insurance, Health Insurance, Unemployment Insurance, annual leave, and public holidays.
• Opportunity to work directly with leadership and contribute to the growth of fast-growing DTC brands in global markets.
• A data-driven, high-performance working environment that values ownership, efficiency, and continuous improvement.
• A young, dynamic, transparent, and open-minded culture where new ideas and innovation are encouraged.
• Work alongside talented cross-functional teams across Product, Marketing, Creative, Operations, and Ecommerce.
• Continuous learning and clear career development opportunities, with the potential to grow into key leadership roles.
• Enjoy complimentary products from Bloomentum's family of brands.

Why Bloomentum 

We don't believe a campaign is successful just because it goes live.

At Bloomentum, you'll work with global DTC brands and have the opportunity to take ownership of the campaign journey — from product selection and promotion strategy to execution, testing, and optimization — while seeing the direct impact of your decisions on business results.

We believe a good environment doesn't just give you a job to complete. It gives you a problem to own — and enough freedom to find your own way to turn it into results.

At Bloomentum, you're expected to think independently, make decisions, and take ownership of the outcome, rather than simply follow what you're told to do.

This is an opportunity to grow beyond execution — developing your commercial thinking, customer understanding, and growth mindset while helping build and scale global brands.

Team Management

Reports to: CEO.

Career Path

Fast-track career progression to E-Commerce Lead/ Manager based on performance.

Working Location

On-site,

Hong Kong Tower, 243A De La Thanh Str, Hanoi

Working Hours

Monday - Friday: 9:00 AM to 18:00 PM / 10:00 AM to 19:00 PM. 

Employment Type

Full-time, On-site.

If you need more information, please contact Ms. Thao via email at [Confidential Information] or via phone/Zalo at 033 441 5373.