Director of Sales, PR & Marketing

F.E/M.A.L/E candidates preferred

Job Summary:

The Director of Sales, PR & Marketing is responsible for leading and executing the overall sales, marketing, branding, and public relations strategies of the fine dining restaurant. This role focuses on driving revenue growth, strengthening brand presence, increasing guest traffic, and building strong relationships with clients, media partners, and the community. The position oversees marketing campaigns, event promotions, corporate partnerships, and guest engagement initiatives while ensuring the restaurant maintains a strong reputation and premium brand image.

Key Responsibilities

1.  Sales & Revenue Development

·        Develop and implement strategic sales plans to achieve monthly and annual revenue targets.

·        Identify and pursue new business opportunities including corporate dining, private events, partnerships, and group bookings.

·        Build and maintain relationships with corporate clients, event organizers, travel partners, and concierge networks.

·        Monitor sales performance and analyze trends to recommend strategies for revenue growth.

·        Collaborate with the operations team to maximize seat occupancy and event bookings.

2.  Marketing Strategy & Brand Management

·        Develop and execute integrated marketing campaigns to promote the restaurant's brand, menu offerings, and special events.

·        Manage digital marketing channels including website, social media platforms, and online listings.

·        Ensure all marketing materials reflect the restaurant's brand identity and fine dining positioning.

·        Plan and execute promotional activities, seasonal campaigns, and special dining experiences.

3.  Public Relations & Media Relations

·        Build and maintain strong relationships with media outlets, influencers, bloggers, and industry partners.

·        Plan and manage PR events, press releases, media tastings, and brand collaborations.

·        Monitor the restaurant's public image and respond to media inquiries when necessary.

·        Ensure positive media exposure and brand visibility in relevant publications and platforms.

4.  Events & Partnerships

·        Lead the promotion and coordination of private dining events, corporate functions, and special occasions.

·        Develop strategic partnerships with luxury brands, hotels, lifestyle organizations, and local businesses.

·        Oversee event marketing to drive bookings and enhance guest experiences.

5.  Guest Engagement & Reputation Management

·        Monitor guest feedback across review platforms and social media channels.

·        Implement strategies to enhance guest satisfaction, loyalty, and repeat visits.

·        Ensure brand messaging and guest communication remain consistent and professional.

6.  Team Leadership & Coordination

·        Lead and supervise the sales and marketing team, providing guidance and performance oversight.

·        Coordinate closely with restaurant operations, chefs, and management to align promotions with menu offerings and service capacity.

·        Manage marketing budgets and ensure cost-effective use of resources.