Digital Transformation Marketing Manager

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

• Design and manage the change management plan for all digital platforms under Digital Transformation team which includes Online-to-Offline communications, training and engagement, in order to ensure all agents adopt the new system, and know how to use the features within the product.
• Manage the planning and execution of communication activities from production preparation to promotion stage.
• Collaborate closely with distribution channels to design the engagement activities through multiple platforms such as roadshow, big events, GA office visit
• Create and manage agent community to make digital tool go viral
• Collaborate closely with distribution channels to manage the execution plan.
• Work with distribution training team to implement TTT and inject learning materials into relevant training program for all agents
• Join offline events with other stakeholders to promote digital products (sharing on stage, activation booth, activation activities, etc.)
• Build up a good relationship with distribution channels to design and manage Change Management Plan effectively
• Performance tracking, analysis and reporting to ensure the quality of the communication and engagement for digital transformation.
• Others: to be assigned by the Line manager or Company's management (if any).

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.