Digital Marketing Specialist

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for training programs in alignment with the school’s brand direction.
• Conduct market research and competitor analysis to identify customer insights, target audiences, and emerging trends.
• Manage, optimize, and evaluate performance across digital channels (SEO, SEM, Social Media Marketing – Facebook, Instagram, Zalo..., Email Marketing, Content Marketing).
• Build, allocate, and manage digital marketing budgets effectively to maximize ROI.
• Monitor, analyze campaign data, prepare regular performance reports, and provide recommendations for improvements.
• Propose and implement innovative ideas and solutions to enhance customer experience and boost enrollment effectiveness.
• Lead, coach, and develop the digital marketing team (if any).
• Proficiently use data analytics and performance tracking tools such as Google Analytics, Google Search Console, Ads Manager, CRM, etc.
• Collaborate closely with other departments to ensure consistency across marketing messages and activities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related fields.
• Minimum 3–5 years of experience in Digital Marketing, preferably with exposure to the education sector.
• Strong expertise in SEO/SEM, Social Media Ads, Email Marketing, Google Analytics, and other digital marketing tools.
• Skilled in planning, budgeting, data analysis, and campaign optimization.
• Strategic thinking, creativity, and agility in adapting to market trends.
• Excellent communication, collaboration, and team management skills.
• Ability to start working immediately is preferred.

Salary: 18–20 million VND Gross

Location: ESH School (formerly Albert Einstein), 16 Street 12, 13C Residential Area, Phong Phu, Binh Chanh, HCMC

Working Hours: 08:00 – 17:00, Monday – Friday