Digital Marketing Specialist

This role is a comprehensive position encompassing all areas of PPC marketing (social and search). It requires a strong understanding of the broader digital marketing landscape, a willingness to learn and adapt as our clients approach us with different setups and opportunities, and an in-depth technical knowledge across all fields of PPC. This includes UTM setup, account setup, conversion tracking, creative development, audience generation, client relationship management, and critical thinking.

Responsibilities

• Creating and planning a variety of PPC campaigns across a range of digital channels.
• Setting up conversion tracking across a variety of channels.
• Overseeing existing campaigns and making recommendations on how to optimize them.
• Analysing trends and making data-driven decisions.
• Assisting the creative team in writing engaging copy for adverts.
• Working with graphic designers and clients to ensure the creative ads are effective.
• Collaborating with clients to understand their target market.
• Proofreading.
• Building relationships and supporting business development.
• Producing detailed analysis and reports of campaigns.
• Presenting data and reports to a range of audiences.

Qualifications

• Minimum 1 year of experience, with an openness to train junior candidates.
• Fluent in English.
• Experience using tools such as Google Ads, LinkedIn Ads, Facebook Ads, and other PPC networks.
• Familiarity with reporting tools such as Google Analytics, Excel, Agency Analytics (or alternatives).
• Knowledge of data analysis and manipulation.
• A good understanding of how PPC fits into the broader digital marketing ecosystem.
• Strong verbal and written communication skills in English (fluent).
• Excellent listening, negotiation, and presentation abilities.

Skill Set:

• Strong analytical skills.
• A good level of mathematical ability.
• Creative and strategic thinking abilities.
• Excellent attention to detail.
• Ability to develop innovative marketing strategies.
• Effective communication and presentation skills.
• Strong relationship-building abilities.

Salary & Benefits:

• Competitive salary based on experience + annual bonus.
• 13th-month salary, and participation in compulsory insurance as per VN legal requirements.
• Annual company trips, team building activities, birthday celebrations, and other company events.
• High opportunities for advancement and development in a dynamic, creative, and multinational environment.