Digital Marketing Management Executive

DIGITAL MARKETING MANAGEMENT EXECUTIVE

Location: Sadora Building, No.2, Street 13, An Khanh Ward, HCMC.

Working hours: 08:00 - 17:00, Monday - Saturday (02 Saturdays / month).

KEY ACCOUNTABILITIES:

• Online Channel Administration & Operations: Technically administer and operate online channels and applications for THACO INDUSTRIES and THACO AUTO (website, social media, chatbot, etc.) in accordance with corporate standards.
• UX/UI & Performance Optimization: Optimize user experience (UX/UI) and key channel performance metrics (traffic, SEO, conversion rates, etc.).
• Performance Ads & Conversion Tracking Management: Manage performance advertising data across platforms (Google Ads, Meta Ads, etc.), including campaigns, budgets, costs, and cost-per-acquisition/lead (CPA/CPL) optimization. Administer conversion measurement tools: configure Google Conversion Tracking, Meta Pixel/CAPI, and Google Tag Manager.
• Content Strategy & Execution: Develop and implement a comprehensive marketing content strategy, including keyword research, content planning, key messaging, editorial calendar development, and multi-platform content distribution.
• Digital Content Creation: Produce online content formats, including website articles, social media posts, email marketing campaigns, and other collateral.
• Technical Training & Documentation: Develop technical operation guides and conduct training on online channel management for internal business units.

WHAT ARE WE LOOKING FOR:

• Bachelor's Degree in Marketing, Business Administration, Information Technology, Communications, or related fields.;
• Minimum of 2 years of experience in a similar role;
• Proven capability in setting up tracking systems and improving conversion efficiency across digital channels.
• In-depth understanding of digital advertising tools, user behavior analysis, and building media plans for customer reach and conversion campaigns.
• Ability to effectively deploy, manage, and leverage digital application solutions within the organization.

WHY JOIN US:

• Competitive income (salary & meal allowances); year-end bonus;
• Performance evaluation and annual salary review;
• Career development opportunities at a leading automotive corporation;
• Participation in social insurance and annual health check-ups;
• Employee discount policy when purchasing company products;
• Other attractive benefits.

CONTACT: [Confidential Information]