Digital Executive (Senior Executive)

We are looking for a highly data-driven Digital Executive. In this hybrid role, you will be involved in the end-to-end lifecycle of a campaign - from strategic media planning and KPI forecasting to hands-on execution and continuous optimization across paid media channels (Google, Meta, TikTok, E-commerce) to strictly meet client goals.

JOB RESPONSIBILITIES

1. Campaign Execution & Optimization:

• Set up, manage, and continuously optimize paid campaigns across major platforms.
• Take full ownership of daily campaign operations: budget pacing, bid management, audience targeting, and A/B testing (ad formats, creatives, copywriting) to scale winning campaigns.

2. Media Planning:

• Support teams during the proposal phase by providing historical performance data and actionable channel insights.
• Assist in forecasting campaign KPIs based on budget allocation and past execution experience.
• Recommend the most effective ad formats, targeting approaches, and platform mix to achieve the client's business goals.

3. Tracking & Analytics:

• Implement and manage campaign tracking to ensure precise measurement of conversions and user behavior.
• Master web analytics tools and 3rd-party ad-serving platforms to analyze traffic sources, user journeys, and drop-off points.

4. Reporting & Strategic Insights:

• Monitor campaign data daily and prepare comprehensive performance reports (Daily/Weekly/Post-campaign).
• Go beyond just reporting numbers—evaluate campaign effectiveness and provide actionable insights, strategic recommendations, and learnings for future media planning.

5. Publisher & Vendor Management:

• Collaborate and maintain strong relationships with local ad networks (Admicro, FPT, Zalo) and other publishers to execute media buys efficiently.

JOB REQUIREMENTS

• Experience: Minimum 1–2 years of hands-on experience in Performance Marketing, Digital Media Buying, or Media Planning within an agency environment.
• Planning & Execution: Proven ability to build logical media plans, forecast numbers confidently, and independently set up/optimize campaigns on Meta Ads, Google Ads, TikTok Ads, and E-commerce platforms.
• Data-Driven Mindset: Highly analytical and detail-oriented. You are comfortable working with large sets of data, analyzing web analytics, and translating them into optimization tactics.
• Tracking Knowledge: Strong understanding of technical setups for digital campaigns (tracking tags, conversion mapping, ad-serving tools).
• Work Ethic: Well-organized, efficient at multitasking, and capable of managing budgets accurately under tight deadlines.
• Attitude: Confident, proactive, eager to test new ad formats, and quick to adapt to platform algorithm changes.
• Language & Communication: Good written and spoken English. Clear communication skills to explain technical performance details and media strategies to internal teams or clients.
• Industry Knowledge: A solid baseline understanding of the Vietnam digital media landscape.