Digital Commerce Manager

About the Role

The Digital Commerce Manager acts as the analytical and operational backbone of the ecommerce team. This hybrid role bridges advanced data analytics, campaign execution, and regional alignment.

You will dedicate 30% of your scope to Data Analytics & Business Intelligence (owning data hygiene, developing automated Power BI dashboards, and liaising with the Regional Data Team), 50% to Media Management (executing performance media following established frameworks and templates), and 20% to Regional Workstreams (standardizing reporting processes, consolidating multi-market data, and deploying playbooks across the region).

Job Responsibilities

1. Data Analytics & Business Intelligence (30%)

• Dashboard Design & Development: Build, maintain, and scale interactive Power BI dashboards tailored to team and client requirements, translating raw numbers into actionable growth levers.
• Daily Data Management & Hygiene: Oversee daily data ingestion, cleaning, transformation, and validation across multiple ecommerce and media platforms (Marketplace ads, Google, Meta, retail analytics).
• Regional Data Collaboration: Act as the primary technical point of contact for the Regional Data Team; ensure data pipelines, taxonomy, tracking conventions, and API integrations comply with regional architectures.
• Ad-hoc & Deep-dive Analytics: Conduct exploratory data analysis to diagnose funnel drop-offs, ROAS fluctuations, budget pacing, and SKU-level performance to support strategic decision-making.

2. Media Strategy, Management & Client Leadership (50%)

• Media Strategy & Proposals: Formulate data-backed media strategies and build comprehensive campaign proposals, translate ecommerce strategies into actionable execution plans, while regularly reviewing sales performance to identify optimization opportunities and growth levers.
• Team Management & Delivery Oversight: Manage and oversee the end-to-end ecommerce operation for assigned clients, ensuring smooth execution, performance delivery, and high levels of client satisfaction. Work closely with team to plan, execute, and optimize campaigns, driving continuous improvement in media effectiveness and business outcomes.
• Stakeholder & Client Communication: Act as the trusted media advisor for clients and internal cross-functional leads; ensuring timely delivery, quality output, and consistency across all ecommerce activities. Manage & collaborate with relevant stakeholders to deliver ambitious targets.
• Performance Accountability: Lead performance tracking and reporting, delivering reports with clear insights, implications, and actionable recommendations for clients and internal stakeholders.

3. Regional Coordination & Governance (20%)

• Multi-Market Data Consolidation: Gather, aggregate, and reconcile ecommerce and media performance metrics across designated regional markets into unified regional views.
• Playbooks & Process Architecture: Develop, document, and roll out standardized operational frameworks, data collection processes, and execution playbooks across regional teams.
• Workstream Orchestration: Serve as the regional coordination hub for data requests, coordinating with local in-market teams to ensure timely data collection, governance, and reporting alignment.

Qualifications

Experience: 3+ years of hands-on experience in Ecommerce, Digital Media, or Commercial Analytics (Agency, Brand, or Enabler background preferred).

Technical Analytics Toolkit:

• Advanced proficiency in Power BI (data modeling, DAX, dashboard architecture, automated scheduled refreshes).
• Strong technical fluency with data manipulation (Advanced Excel/Google Sheets; SQL or Python/R is a strong plus).
• Practical understanding of ecommerce and digital media tracking, attribution models, and API/ETL pipeline workflows.
• Media & Commerce Knowledge: Practical understanding of paid performance channels (strong Shopee & TikTok Shop Ads).
• Process & Stakeholder Management: Proven track record in designing operational workflows, standard operating procedures (SOPs), or playbooks across distributed or regional teams.
• English proficiency is required, as the role involves working with multiple countries across the SEA region.