Digital Commerce Manager

About the Role

The Digital Commerce Manager is responsible for driving ecommerce growth and performance across assigned clients, with a strong focus on performance media, campaign optimization, and commercial outcomes. The role oversees end-to-end campaign performance across key ecommerce and digital media platforms, using data and insights to continuously improve ROAS, sales, and overall media effectiveness.

Job Responsibilities

• Lead the planning, execution, and optimization of ecommerce performance campaigns across key platforms such as Shopee, Lazada, TikTok Shop, as well as digital media channels including Meta Ads, Google Ads, and TikTok Ads.
• Manage the end-to-end campaign lifecycle, from media planning and campaign setup to ongoing optimization and post-campaign analysis, ensuring alignment with client business objectives and defined KPIs.
• Continuously monitor and optimize campaign performance across bidding, audience targeting, budget allocation and pacing, traffic, conversion, and ROAS to maximize sales and media efficiency.
• Translate ecommerce and media strategies into actionable performance plans, identifying growth opportunities based on campaign, sales, and platform data.
• Analyze performance data to uncover trends, issues, and optimization opportunities, turning findings into clear and actionable recommendations for clients and internal teams.
• Own campaign budget management and performance tracking, ensuring effective spend allocation against agreed KPIs and commercial targets, particularly during key campaign and peak trading periods.
• Develop and deliver regular performance reports and dashboards, clearly communicating results, key learnings, optimization actions, and next-step recommendations.
• Work closely with clients, platform partners, and cross-functional teams to drive campaign effectiveness and continuously improve ecommerce performance.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or related field.
• At least 5+ years of experience in ecommerce, digital media planning and execution, with at least 1 year in a managerial or leadership role, preferably in an agency environment.
• Strong understanding of end-to-end ecommerce operations.
• Strong analytical, communication, and stakeholder management skills.
• Ability to manage multiple priorities and adapt to changing client timelines.
• Prior experience in team management is preferred.