Customer Marketing Manager - Modern Trade

Suntory PepsiCo Vietnam Beverage

Fresher

Not Disclosed

Ho Chi Minh, Vietnam

Posted 17 hours ago
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Job Description

Develop & Deliver Category / Brand objectives for Modern Trade
Develop category/brand strategy & objectives accross Modern Trade sub-channels
Develop & Execute category/brand guidelines in terms of visibility, brand engagement/communication, and pricing, for large formats based on insights of channel and shoppers
Plan, Develop & ensure execution of the New Launch plan and build New products in 6 months with KPI, tracking, and action plans accordingly
Plan, Develop & ensure execution of Brand ITM deployment with effective costing
Plan, Monitor & control effectively Budget: D&A (Promotion & Marketing fund), A&M Push, POSM production, TOT etc.
Call on all customer wiring assignments as planned and as per the customer wiring matrix to build good relationships with customers and to get insights from customers
Maximize Digital Marketing
Customers JBP
Plan, develop & ensure Insight-based Joint business planning activities per top customers, per ITM alignment
Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
Support for Top to Top engagement with top customers & WCCE JBP with top customers
Category management & development
Do forecasting in monthly, rolling 3 months yearly MT including new SKU
Do Category development per sub-channel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives
Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person
Develop Category growth driver and Category Development
Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities.
Develop promotion strategy, initiatives, category development plans to improve the business performance
Identify and evaluate new business opportunities & drive execution
Identify & Win New Business: Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure execution.
Others:
Other ad-hoc requests to support business
Other tasks as assigned by Line Manager
Comply with SPVB standard, strategy & policy.

Requirements

Bachelor graduation in relevant majors.
Strong knowledge of MT channel, Customer strategy & channel Operation understanding,
Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding,

Category Management & Development including Revenue mangaemnt

Capability in analysis channel/ brand/ price/ pack trends in MT channel vs total industry.
Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
Strategic thinking, strong analytical, problem solving skills
Fluent in English & Computer skills (MS Office)
Advanced English